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InstaMaps — Location Formulas for Google Sheets Review

Worth it

Should I use InstaMaps — Location Formulas for Google Sheets?

26 location formulas for Google Sheets: =GEOCODE fills coordinates, =INSTAMAP returns a live map, plus routes, distances and territories. Free — no API key, no billing account. - get-instamaps.com

· 16 hours ago

Buy if you geocode, route, or map addresses inside Google Sheets and want it free with zero setup. Skip if you need high-volume accuracy, compliance documentation, or Excel support.

Confidence

Medium. Based on 9 public sources; nearly all vendor-owned, so treat claims as unverified.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo evidence in sources
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Sales or ops teams mapping customer lists
  • Logistics coordinators planning routes
  • Anyone cleaning messy address data in Sheets

Not for

  • High-volume geocoding needing API-grade accuracy
  • Excel users — Sheets only
  • Buyers requiring security or compliance documentation
  • Enterprises wanting support SLAs or a vendor contract

Gotchas - check before you buy

medium

No pricing page: unclear how free sustains long-term; limits or paid tiers may appear.

medium

No security page found; compliance-minded buyers have nothing to review.

low

Route ordering capped at 100 stops.

low

Guess: formulas depend on the add-on staying installed; export data before migrating.

Pros and cons

Pros

  • 26 location formulas run natively in Google Sheets.
  • No API key, billing account, or setup required.
  • Route ordering up to 100 stops included.
  • Cleans messy addresses and geocodes whole columns.
  • Territories, drive times, and live maps included free.

Cons

  • No independent reviews found; positive write-ups are vendor-authored.
  • No security or compliance page published.
  • Vendor's own comparison points high-volume work to paid APIs.
  • Support limited to docs and FAQ.
  • Sheets-only; no Excel or standalone app.

Sources & method

- 9 sources - No known vulnerabilities found in the sources reviewed.

official x7review x1security x1

Key stats

  • Value for money: 5/5

    Rating

  • $0

    Starting price

  • 9

    Sources

  • Analyzed

  • Value for money: 5/5. Free with no API costs
  • Ease of use: 4/5. Formulas, no key or setup; vendor-claimed
  • Feature depth: 4/5. 26 formulas incl. 100-stop routes
  • Support quality. No evidence in sources
  • Security posture: 2/5. No security page published
  • Free Price No API key or billing account
  • Yes Free tier Entire product marketed as free
  • 26 Formulas Geocode, routes, territories, maps
  • 100 stops Route limit Max stops per ordered route

Pricing

Free

$0

  • 26 location formulas
  • No API key or billing account
  • Geocoding, routes, territories, live maps

Security

No known vulnerabilities found in the sources reviewed.

What users say

No independent user reviews surfaced; all evidence is vendor-authored.

Alternatives

Compare InstaMaps — Location Formulas for Google Sheets with each alternative.

Full analysis

Based on 9 public sources; nearly all vendor-owned, so treat claims as unverified.

Free Sheets add-on: 26 location formulas, no API key. Great for light geocoding; not for high-volume or compliance needs.

Methodology

Based on 9 public sources; nearly all vendor-owned, so treat claims as unverified.

Read how a report is made.

Sources

  1. InstaMaps — Location Formulas for Google Sheetsget-instamaps.com
    official
  2. InstaMaps — Google Workspace Marketplaceworkspace.google.com
    official
  3. Geocode in Google Sheets: The =GEOCODE() Formulaget-instamaps.com
    official
  4. InstaMaps formulas on GitHubgithub.com
    official
  5. Google Sheets formulas for maps, addresses and routesget-instamaps.com
    official
  6. The Honest Roundup: Best Geocoding Tools for Google Sheetsget-instamaps.com
    review
  7. The Best Free Geosheets Alternativeget-instamaps.com
    official
  8. InstaMaps Security pageget-instamaps.com
    security
  9. InstaMaps Support Centerget-instamaps.com
    official

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