Advertising
Depends
Confidence: Low
Buy only if you already sell on Amazon and want sponsored placements in front of shoppers with purchase intent; skip it if you have no Amazon presence or need B2B lead generation.
New check
Comparison
Advertising vs Google Ads
Advertising and Google Ads both land on Depends.
Google Ads
Depends
Confidence: Medium
Buy if you have search demand, real budget, and someone to manage campaigns weekly.
| Compare | Advertising | Google Ads |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Brands already selling on Amazon | Businesses with search demand and budget |
| Who it's not for | Businesses with no Amazon listings . no inventory, no point | First-timers with no PPC experience |
| Privacy | No known public vulnerabilities found in the sources reviewed.² | No CVEs against Google Ads itself in sources reviewed, but account takeovers and a 2025 Google data breach affecting Ads customers were reported.11 |
| Support quality | No support reviews found. | Users call it 'a black hole' |
| Public sentiment | No user reviews specific to Amazon Ads surfaced in the sources reviewed; discussions covered Reddit, Google, and Meta ads instead.³ | Praise for reach and capability is outweighed by complaints about wasted spend and unreachable support.⁷ |
| Biggest gotcha | Marketers report frustration over fees as retail media networks sell more ads.⁶ | Support is widely called 'a black hole'; a hijacked MCC reportedly waited days for help⁸ |
Pick Advertising when
- Brands already selling on Amazon
- Sellers needing product-page visibility
- Retail media budgets
When Advertising is not a fit
- Businesses with no Amazon listings . no inventory, no point
- B2B and lead-gen teams; shopper intent won't convert
- Buyers wanting one tool for search, social, and display everywhere
Pick Google Ads when
- Businesses with search demand and budget
- Teams with PPC experience or an agency
- E-commerce sellers chasing purchase intent
- Nonprofits via Ad Grants free spend
When Google Ads is not a fit
- First-timers with no PPC experience
- Tiny budgets . small-business owners debate if it pays off
- Anyone who can't check campaigns weekly
- Teams expecting responsive human support
Sources
- Amazon Ads: Online advertising for businesses of all sizesadvertising.amazon.comofficial
- Amazon Ads product security page (returned error)advertising.amazon.comsecurity
- Google Ads Reviews . G2g2.comreview
review
- As retailers sell more ads, marketers' frustrations and fears grow . Marketing Divemarketingdive.comnews
- Trustpilot reviews of ads.google.comtrustpilot.comreview
review
- Google confirms data breach exposed potential Google Ads customers' infobleepingcomputer.comsecurity
- What to do if your account is compromised . Google Ads Helpsupport.google.comofficial
- Understanding costs and payments . Google Ads Helpsupport.google.comofficial
- Google Ads Cost Toolbusiness.google.comofficial
- Reach Customers Across YouTube & Search . Google Adsbusiness.google.comofficial
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