Microsoft Clarity
Worth it
Confidence: High
Buy it if you run a website and want free heatmaps and session replays . there is no price barrier and setup is simple.
Comparison
Microsoft Clarity vs TechnologyChecker.io
Microsoft Clarity lands on Worth it, and TechnologyChecker.io lands on Depends.
TechnologyChecker.io
Depends
Confidence: Medium
Buy if your sales or GTM team prospecting by tech stack at scale . the data depth and churn signals are real.
| Compare | Microsoft Clarity | TechnologyChecker.io |
|---|---|---|
| Verdict | Worth it | Depends |
| Best for | SMB and ecommerce sites on a budget | Sales teams prospecting by tech stack |
| Who it's not for | Teams wanting quantitative analytics, not just qualitative replays | Small teams doing occasional one-off tech lookups |
| Privacy | Microsoft-backed product; one fixed WordPress plugin XSS (CVE-2021-33850) and ongoing privacy/consent obligations.⁶ | No known public vulnerabilities found in the sources reviewed. |
| Public sentiment | Users widely praise Clarity as an easy, genuinely free behavioral analytics layer, with gripes about limited integrations and no SEO benefit.² | The seven G2 reviewers rate it 4.9/5 and report few complaints, but independent user feedback is thin.16 |
| Biggest gotcha | GDPR: set up consent management before recording EU visitors⁷ | API usage is credit-based per endpoint . costs can climb with volume12 |
Pick Microsoft Clarity when
- SMB and ecommerce sites on a budget
- Marketers debugging UX and conversion drop-offs
- VC-backed startups (free via Microsoft for Startups)
When Microsoft Clarity is not a fit
- Teams wanting quantitative analytics, not just qualitative replays
- Buyers needing built-in A/B testing or funnel reports
- Sites unwilling to add cookie-consent banners for EU visitors
- Anyone expecting paid-tier support or an SLA on a free product
Pick TechnologyChecker.io when
- Sales teams prospecting by tech stack
- GTM teams monitoring customer churn signals
- Market-share and competitive analysts
When TechnologyChecker.io is not a fit
- Small teams doing occasional one-off tech lookups
- Anyone unwilling to pay $89/mo for list building
- Buyers who need a large independent review base
- Risk-averse buyers wanting an established vendor
Sources
- Microsoft Clarity . official siteclarity.microsoft.comofficial
review
- Microsoft Clarity Reviews . Capterracapterra.comreview
- Microsoft Clarity Pros & Cons . Cypress Northcypressnorth.comreview
review
- CVE-2021-33850 . WPScanwpscan.comsecurity
- Microsoft Clarity GDPR guide . CookieYescookieyes.comsecurity
- Privacy disclosure wording . Microsoft Learnlearn.microsoft.comofficial
- Wappalyzer: Clarity technology usagewappalyzer.comnews
- TechnologyChecker.io homepagetechnologychecker.ioofficial
- TechnologyChecker.io Pricingtechnologychecker.ioofficial
- TechnologyChecker.io Docs . signals and credit coststechnologychecker.ioofficial
- About Us . Go Yazilim Danismanliktechnologychecker.ioofficial
- TechnologyChecker vs Wappalyzertechnologychecker.ioofficial
- BuiltWith Alternatives in 2026technologychecker.ioofficial