Similarweb
Depends
Confidence: Medium
Buy if competitor and market intelligence drives real revenue decisions and $125/mo+ per seat is easy to absorb.
Comparison
Similarweb vs Backlinko
Similarweb lands on Depends, and Backlinko lands on Worth it.
Backlinko
Worth it
Confidence: Medium
Use it if you want to learn SEO and link building . the guides, checklists, and free tools cost nothing and are widely respected.
| Compare | Similarweb | Backlinko |
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | Marketing teams tracking competitors | DIY founders learning SEO |
| Who it's not for | Solo founders checking one competitor's traffic | Teams needing actual backlink data or rank tracking |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁹ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No usable support evidence found | No support evidence for a content site |
| Public sentiment | G2 users rate it 4.5/5 and praise ease of use, while Reddit users question estimate accuracy on small sites and the gutted free tier.² | Practitioners on Reddit and Quora have long treated Backlinko as required-reading SEO material, with recent chatter noting its Semrush ownership. |
| Biggest gotcha | Entry tier is $125/mo billed bi-annually . a real upfront commitment, not monthly³ | Guides funnel you toward paid Semrush plans; budget for that separately |
Pick Similarweb when
- Marketing teams tracking competitors
- Agencies doing client research
- Enterprises benchmarking digital markets
- Investors screening digital assets
When Similarweb is not a fit
- Solo founders checking one competitor's traffic
- Small teams without a research budget
- Anyone needing exact, not estimated, traffic numbers
- SEO-only workflows . Semrush or Ahrefs fit better
Pick Backlinko when
- DIY founders learning SEO
- Solo marketers and bloggers
- Content teams wanting link-building playbooks
- Beginners needing structured checklists
When Backlinko is not a fit
- Teams needing actual backlink data or rank tracking
- Anyone wanting software support, SLAs, or onboarding
- Buyers seeking a tool to replace Ahrefs or Semrush
- Enterprises needing audited, SOC2-style vendors
Sources
review
- Similarweb Reviews on G2g2.comreview
- SimilarWeb Pricing: Plans From $125/mothatmarketingbuddy.comreview
review
- Similarweb Stock Intelligence Packagessimilarweb.comofficial
- Similarweb Sales Intelligence Customerssimilarweb.comofficial
- Similarweb Trust Centertrustcenter.similarweb.comsecurity
- Similarweb Security Rating . UpGuardupguard.comsecurity
- SimilarWeb raises $120M . TechCrunchtechcrunch.comnews
- 4 Best Similarweb Alternatives . Backlinkobacklinko.comreview
- Backlinko homepagebacklinko.comofficial
- The Complete SEO Checklistbacklinko.comofficial
- Free Reddit SEO Opportunity Toolbacklinko.comofficial
- How Brian Dean sold Backlinko, with 500K monthly visitorstheygotacquired.comnews