Google Trends
Worth it
Confidence: Medium
Anyone doing SEO, content, or market research should use it . it is free.
New check
Comparison
Google Trends and Keywords Everywhere both land on Worth it.
Anyone doing SEO, content, or market research should use it . it is free.
Buy if you regularly do keyword, PPC, or competitor research and want cheap data surfaced right in your browser.
| Compare | ||
|---|---|---|
| Verdict | Worth it | Worth it |
| Best for | SEO and content planning | Solo marketers and freelancers |
| Who it's not for | Buyers needing absolute search volumes | Teams needing backlinks, site audits, or rank tracking . wrong tool |
| Privacy | No known public vulnerabilities found in the sources reviewed.16 | No known public vulnerabilities found in the sources reviewed.13 |
| Support quality | No support evidence found in sources | No evidence found |
| Public sentiment | Users value it as a free directional research tool but repeatedly question its accuracy and consistency.¹ | Users consistently rank it as their long-term keyword-research staple, praising in-browser volume data.11 |
| Biggest gotcha | Guess: relative 0-100 indexing only; no absolute volumes, per accuracy critiques | Guess: credit-based pricing; bulk keyword research burns credits fast, driving recurring spend10 |