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VERDICT

Should I use airfocus by Lucid?

A product management tool for multi-team orgs: sharper decisions, strategy alignment, and real product context for every human, agent and AI tool in your stack. - airfocus.com

Depends. Buy if you run a multi-team product org that needs shared prioritization, roadmaps, and feedback capture in one place. Skip it if you are a small team or solo PM — a spreadsheet or lightweight tool covers that.

Confidence

Medium. Based on ~18 public sources: vendor pages, G2/Capterra review data, pricing trackers, and case studies

Ratings

  • Value for money
  • Ease of useNo usability evidence in sources
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

~$59/editor/mo

Entry

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Multi-team product orgs
  • Product ops and feedback triage
  • Portfolio and roadmap planning
  • Teams already on Lucid

Not for

  • Solo PMs and early-stage startups — heavy overkill
  • Teams happy with a shared spreadsheet roadmap
  • Non-product teams needing a simple tracker
  • Buyers wanting transparent self-serve pricing

Gotchas - check before you buy

medium

Entry price ~$59/editor/month; costs multiply with every PM seat

medium

Demo-led sales; full tier pricing not on homepage

medium

Pricing packaging reportedly changing under Lucid ownership — confirm tiers before signing

low

Help center indicates AI capabilities are currently limited — verify plan inclusion

Pros and cons

Pros

  • Purpose-built for multi-team product orgs, with new portfolio management
  • AI features plus an MCP server connecting AI tools to product data
  • 4.5/5 Capterra rating across 124 reviews
  • Integrates with the Lucid suite for product and UX teams
  • Vendor security page documents AES encryption at rest

Cons

  • Enterprise sales motion; homepage pushes 'Book a demo'
  • Entry price ~$59/editor/month gets pricey across a team
  • Acquired by Lucid in 2025; direction and packaging in flux
  • Pitched at 'the world's biggest product organizations' — depth small teams pay for unused

Sources & method

Analyzed 9/20/2026 - 9 sources - No known vulnerabilities found in the sources reviewed.

official x2review x4security x1news x2

Key stats

  • Value for money: 3/5

    Rating

  • ~$59/editor/mo

    Starting price

  • 9

    Sources

  • Analyzed

  • Value for money: 3/5. ~$59/editor/month entry adds up fast
  • Ease of use. No usability evidence in sources
  • Feature depth: 4/5. Roadmaps, prioritization, insights, portfolio, AI
  • Support quality. No support evidence in sources
  • Security posture: 4/5. AES encryption at rest; public security page
  • 4.5/5 Capterra rating 124 reviews
  • 142 G2 reviews filterable by company size
  • ~$59/editor/mo Starting price per RoadmapHero, 2026
  • $20.1M Total funding acquired by Lucid, 2025

Pricing

Entry

~$59/editor/mo

  • Prioritization scoring and roadmaps
  • Feedback insights app
  • AI assistance

Security

No known vulnerabilities found in the sources reviewed.

What users say

Reviewers across 142 G2 reviews and 124 Capterra reviews rate it around 4.5, favoring its flexibility.

Companies that use it

  • Unanet
  • SNP Group
  • Apify
  • Extra Space Storage
Full analysis

Based on ~18 public sources: vendor pages, G2/Capterra review data, pricing trackers, and case studies

Capable multi-team product platform (~$59/editor/mo). Overkill below ~10 PMs; Aha! or a sheet is lighter.

Methodology

Based on ~18 public sources: vendor pages, G2/Capterra review data, pricing trackers, and case studies

Sources

  1. airfocus by Lucid homepageairfocus.com
    official
  2. airfocus by Lucid G2 reviews (142)g2.com
    review
  3. airfocus pricing and Capterra 4.5/5 (124 reviews)checkthat.ai
    review
  4. Airfocus Pricing Explained (2026) — RoadmapHeroroadmaphero.com
    review
  5. airfocus introduces Portfolio Management for large teamsprnewswire.com
    news
  6. Security and Data Privacy at airfocusairfocus.com
    security
  7. airfocus acquired by Lucidairfocus.com
    news
  8. airfocus revenue and $20.1M funding historygetlatka.com
    review
  9. Lucid + airfocus product roadmappinglucid.co
    official

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