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Appcast Review

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Should I use Appcast?

Programmatic recruitment marketing: automates buying and optimizing job ads - appcast.io

· 3 days ago

High-volume recruiters with large ad budgets buy Appcast to automate job ad spend and track applicant results. Small teams with few openings pay enterprise complexity and rising prices for little gain.

Confidence

Medium. Based on 15 public sources; many snippets are truncated. CVEs citing 'appcast' describe the Sparkle update feed format, not this company.

Ratings

  • Value for money
  • Ease of useNo direct usability evidence found.
  • Feature depth
  • Support qualityNo support evidence found.
  • Security posturePublished security page only; no incident evidence.

Pricing

Not public

Custom quote

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • High-volume hourly hiring
  • Enterprise talent acquisition teams
  • Healthcare and staffing recruiters
  • Teams with big job ad budgets

Not for

  • Small companies with a handful of openings
  • Anyone wanting published, flat pricing
  • Teams with no recruiter to manage campaigns
  • Hiring managers who just need job boards

Gotchas - check before you buy

high

Users report repeated price increases; Appcast's own blog says CPC bids rise.

medium

Pricing varies by solution and volume; expect a sales-led quote.

low

Acquired by StepStone in 2019; check roadmap commitments before signing.

Pros and cons

Pros

  • Rated 4.2/5 across 166 G2 reviews.
  • Programmatic bidding automates job ad buying across networks.
  • Integrates with Greenhouse, Phenom, Jobvite, UKG, and LinkedIn Hiring.
  • Elderwood case study reports a 179% application increase.
  • StepStone ownership signals stability after a $79M sale.

Cons

  • Reviewers report pricing has increased a lot.
  • Pricing varies by solution; no public rates.
  • Roadmap now tied to StepStone after the acquisition.

Sources & method

- 15 sources - No known vulnerabilities found in the sources reviewed.

official x3review x5security x2news x5

Key stats

  • Value for money: 2/5

    Rating

  • Not public

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 2/5. Users report repeated price increases.
  • Ease of use. No direct usability evidence found.
  • Feature depth: 4/5. Career sites, managed services, and ATS integrations.
  • Support quality. No support evidence found.
  • Security posture. Published security page only; no incident evidence.
  • 4.2/5 G2 rating 166 reviews
  • 4.8/5 FeaturedCustomers rating Case study reviews
  • 6,555 US companies using it Per TheirStack
  • $79M Acquisition Sold in 2019, now StepStone-owned

Pricing

Custom quote

Not public

  • Pricing varies by solution and volume
  • Guess: job ad spend billed per click or applicant

Security

No known vulnerabilities found in the sources reviewed.

Alternatives

Compare Appcast with each alternative.

  • Joveo

    Programmatic job ad rival with strong budget analytics.

    Appcast vs Joveo

  • Adway

    Fosway 9-Grid core leader in programmatic recruitment.

    Appcast vs Adway

  • Recruitics

    Programmatic job ad agency named alongside Appcast.

Companies that use it

Full analysis

Based on 15 public sources; many snippets are truncated. CVEs citing 'appcast' describe the Sparkle update feed format, not this company.

Enterprise job-ad buying that pays off at high hiring volume; small teams with few roles overpay.

Methodology

Based on 15 public sources; many snippets are truncated. CVEs citing 'appcast' describe the Sparkle update feed format, not this company.

Read how a report is made.

Sources

  1. Appcast Products on G2 (166 reviews)g2.com
    review
  2. Appcast Reviews on G2g2.com
    review
  3. Appcast on UKG Marketplacemarketplace.ukg.com
    review
  4. Appcast official siteappcast.io
    official
  5. Appcast security pageappcast.io
    security
  6. UpGuard security rating for Appcastupguard.com
    security
  7. Leidos customer storyappcast.io
    official
  8. Elderwood case studycasestudies.com
    review
  9. Lebanon tech startup sold for $79 millionvnews.com
    news
  10. Appcast acquired by StepStonerwbaird.com
    news
  11. Appcast vs other job advertising platforms (Joveo)joveo.com
    news
  12. Adway vs Appcastadway.ai
    news
  13. Appcast on Greenhouse Partner Directoryintegrations.greenhouse.com
    official
  14. Companies that use Appcast (TheirStack)theirstack.com
    news
  15. Appcast pricing on G2g2.com
    review

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