Report

Should I Use Asana?

asana.com·Analyzed 1 hour ago·Based on 12 sources

Work management software for teams and AI agents. Plan, automate, and execute critical workflows together.

Depends

Buy if you're a growing team that needs structured cross-functional workflows and accepts per-seat costs.

Solid 4.4/5 G2 tool for scaling teams; pricing and 2-user free cap hurt small ones.

Confidence: High

4.4/5

G2 rating

14,009 reviews

$10.99/user/mo

Starting price

Starter plan, per third-party pricing data

Yes

Free tier

Capped at 2 users for new accounts

25.35%

Market share

Project management category (Enlyft)

Value for money

Widely criticized pricing; per-seat costs compound fast

Ease of use

Polished design, but users report it feels rigid

Feature depth

PCMag calls it best-in-class and comprehensive

Support quality

Reddit threads cite terrible customer service

Security posture

Strong program overall; 2025 AI data-exposure incident

Pros

4.4/5 across 14,009 G2 reviews^¹
PCMag rates it best-in-class with comprehensive features^³
G2-ranked #1 leader for distributed, cross-functional teams
Native integrations plus automation and AI agents
Mature security operations with trust center and admin controls

Cons

Users report the tool can feel rigid and inflexible^⁴
Pricing widely called unfair and out of touch^⁵
Loud Reddit threads urge avoiding Asana entirely
Complaints of misleading pricing and terrible customer service
Weak for repeatable process work, per critical analysis

Gotchas

highFree plan now capped at 2 users for new accounts; older ones grandfathered^⁸
highPer-user pricing forces seat choices; users say it punishes growing businesses^⁵
mediumNonprofits have filed BBB complaints over pricing treatment
mediumAI/MCP connector bug (May–June 2025) risked cross-customer data exposure¹⁰

Best for

Cross-functional teams standardizing workflows
Distributed teams at scale
Orgs automating repeatable processes
Teams adopting AI agents for work

Not for

Teams under ~10 people — free plan capped at 2 users
Budget-sensitive startups and nonprofits
Small teams needing a simple task list — this is overkill
Teams handling sensitive data across orgs wary of AI features

Companies that use it

Uber
Pinterest
Zoom
Danone
Morningstar

Pricing

Personal

Free

Basic task management
Capped at 2 users for new accounts

Starter

~$10.99/user/mo

Per-user paid tier
For small teams getting serious

Advanced

Higher per-user rate

More automation and reporting
Price jumps from Starter

Enterprise

Not disclosed

Advanced admin and security controls
Custom terms

Security

Mature enterprise security program, but a 2025 AI/MCP feature bug may have exposed cross-organization data; disclosed and closed June 4, 2025.

MCP/AI connector data exposure (2025)A flaw in Asana's MCP server, active roughly May 1–June 4, 2025, could expose sensitive data across customer organizations; Asana disclosed it June 4, 2025.^⁹
Desktop WebP vulnerability (patched 2023)Asana shipped a security update for a WebP vulnerability in its desktop app on September 22, 2023.