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Should I use American Writers & Artists Institute (AWAI)?

Let American Writers and Artists Institute (AWAI) teach you how to begin writing for money, find freelance copywriting jobs, and build a freelance business. - awai.com

Depends. Buy only if you're committed to a paid freelance copywriting career and can tolerate aggressive email marketing and funnel-based pricing. Hobbyists, budget-conscious writers, and anyone expecting quick income should skip it.

Confidence

Medium. Based on 30+ public sources; mostly forum threads, review sites, and AWAI's own pages. No company customers named in evidence.

Ratings

  • Value for money
  • Ease of useNo evidence in sources reviewed
  • Feature depth
  • Support qualityNo evidence in sources reviewed
  • Security posture

Pricing

$0

Free resources

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Paid courses and programsNot published upfront

Best for

  • Career-switchers targeting freelance copywriting
  • Beginners wanting structured, niche-specific programs
  • Writers targeting B2B or case-study writing

Not for

  • Hobbyist or casual writers
  • Anyone who hates daily promo emails
  • Experienced writers chasing client-recognized credentials
  • Anyone expecting guaranteed income

Gotchas - check before you buy

high

Expect heavy email marketing — one reader logged 108 emails from AWAI

medium

Program prices surface through the sales funnel, not published upfront

medium

Case-study results are disclaimed as illustrative, not typical outcomes

medium

Certifications' real value with clients is debated among copywriters

Pros and cons

Pros

  • Operating since 1997 — long-established training company
  • Free webinars, guides, and pricing resources available
  • Broad catalog: B2B, case studies, sales enablement, certifications
  • Annual copywriting pricing guide used industry-wide
  • Publishes student success case studies

Cons

  • One writer reported receiving 108 promotional emails
  • Independent forums repeatedly question its legitimacy
  • Even working writers debate whether it's worth the cost
  • Case-study results explicitly disclaimed as not typical

Sources & method

Analyzed 9/20/2026 - 14 sources - No known vulnerabilities found in the sources reviewed; AWAI publishes a privacy statement but no dedicated security page.

official x5review x7security x2

Key stats

  • Value for money: 2/5

    Rating

  • $0

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 2/5. Premium prices; even working writers debate the worth
  • Ease of use. No evidence in sources reviewed
  • Feature depth: 4/5. Wide catalog: B2B, case studies, sales enablement, certifications
  • Support quality. No evidence in sources reviewed
  • Security posture: 2/5. No dedicated security page published
  • 1997 Founded Operating as AWAI since 1997
  • Yes Free resources Free webinars, guides, pricing resources
  • 62,862 LinkedIn audience Followers on company posts

Pricing

Free resources

$0

  • Free webinars (registration required)
  • Guides and writing prompts

Paid courses and programs

Not published upfront

  • Self-paced courses
  • Certifications
  • Membership programs

Security

No known vulnerabilities found in the sources reviewed; AWAI publishes a privacy statement but no dedicated security page.

What users say

Independent forums are mixed: Reddit and Quora threads repeatedly ask whether AWAI is legitimate, and WritersWeekly documents aggressive email marketing, while AWAI's own pages and case studies present success stories.

Alternatives

Compare American Writers & Artists Institute (AWAI) with each alternative.

Companies that could

  • Copyblogger10 Uses Its own Copyblogger Copywriting Course instead
Full analysis

Based on 30+ public sources; mostly forum threads, review sites, and AWAI's own pages. No company customers named in evidence.

Legit copywriting school since 1997, but premium-priced with relentless promo emails; results depend entirely on your hustle.

Methodology

Based on 30+ public sources; mostly forum threads, review sites, and AWAI's own pages. No company customers named in evidence.

Sources

  1. Is AWAI a Scam?awai.com
    official
  2. AWAI — Get Paid to Writeawai.com
    official
  3. Discover the Top Copywriting Training Coursesawai.com
    official
  4. AWAI Sent This Writer 108 Emailswritersweekly.com
    review
  5. A.W.A.I. : r/writingreddit.com
    review
  6. AWAI - Your Thoughts??? : r/writersreddit.com
    review
  7. Is AWAI Worth It? My Honest Take as a Working Writermedium.com
    review
  8. awai.com Reviews: Is this site a scam or legit?scam-detector.com
    review
  9. Certification for an experienced person : r/copywritingreddit.com
    review
  10. Copywriting Course Review: The training Copyblogger recommendscopyblogger.com
    review
  11. AWAI Security pageawai.com
    security
  12. AWAI Privacy Statementawai.com
    security
  13. AWAI Case Studiesawai.com
    official
  14. AWAI Copywriting Pricing Guideprofessionalwritersalliance.com
    official

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