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Should I use Backtracks?

Podcast analytics and tracking for audio publishers - backtracks.io

Skip. On paper this is a solid podcast analytics product, but sources report it closed and emailed customers in May 2023, and independent reviews are thin (11 on G2). Buy only after confirming the vendor still operates today; otherwise pick an actively maintained alternative.

Confidence

Low. Based on 11 usable public sources; many search results were unrelated (music albums, 'backing tracks', unrelated CVEs) and were excluded.

Ratings

  • Value for moneyNo verifiable pricing evidence in sources
  • Ease of useNo usable review detail found
  • Feature depth
  • Support qualityOnly 11 G2 reviews; details unavailable
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Podcast publishers and networks
  • Advertisers needing verified measurement
  • B2B audio analytics teams

Not for

  • Anyone paying today without confirming the company still operates
  • Hobbyist podcasters — free host stats suffice
  • Teams wanting a vendor with strong recent review volume

Gotchas - check before you buy

high

Podnews reported Backtracks closed and emailed customers in May 2023 — confirm it still operates before paying anything.

medium

Only 11 G2 reviews; sample too small to judge support or reliability.

medium

No public pricing tiers verified; third-party listings exist but numbers could not be confirmed.

medium

Comparison articles position rivals (Blubrry, Podtrac, CoHost) as the 'live' or available paths.

Pros and cons

Pros

  • Standardized, verified podcast metrics across any app, host, device
  • Raised a $2.1M funding round; positioned as podcast tracking pioneer
  • Positions itself for audio publishers and B2B measurement

Cons

  • Closure reported in May 2023 with an email to customers
  • Only 11 G2 reviews — thin independent validation
  • Pricing not verifiable in reviewed public sources

Sources & method

Analyzed 10/06/2026 - 11 sources - No known vulnerabilities found in the sources reviewed.

official x1review x5security x1news x4

Key stats

  • Feature depth: 4/5

    Rating

  • Not disclosed

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money. No verifiable pricing evidence in sources
  • Ease of use. No usable review detail found
  • Feature depth: 4/5. Verified metrics across any app, host, device
  • Support quality. Only 11 G2 reviews; details unavailable
  • Security posture: 3/5. Publishes security page; no CVEs found
  • 11 G2 reviews Small sample; details thin
  • $2.1M Announced funding Company-announced round
  • $625.7K Crunchbase figure This year
  • Closure reported 2023 Status flag Podnews customer email

Pricing

Not disclosed

Security

No known vulnerabilities found in the sources reviewed.

What users say

Evidence is sparse: 11 G2 reviews exist and users reportedly praise it, but no verbatim quotes were available in the sources reviewed.

Full analysis

Based on 11 usable public sources; many search results were unrelated (music albums, 'backing tracks', unrelated CVEs) and were excluded.

Podcast analytics with verified cross-app metrics, but closure reported in 2023 and only 11 G2 reviews — verify before paying.

Methodology

Based on 11 usable public sources; many search results were unrelated (music albums, 'backing tracks', unrelated CVEs) and were excluded.

Sources

  1. Backtracks Reviews 2026: Details, Pricing, & Features (G2)g2.com
    review
  2. Backtracks closes - the email to customers (Podnews)podnews.net
    news
  3. Backtracks Brings Tracking and Measurement to Podcasting (BusinessWire)businesswire.com
    news
  4. Backtracks Announces $2.1 Million Funding Roundbacktracks-blog.com
    official
  5. Podcast Platform Backtracks Raises More Funding (Inside Radio)insideradio.com
    news
  6. Backtracks - Crunchbase Company Profilecrunchbase.com
    news
  7. Blubrry statistics vs Backtracks (Podder)podderapp.com
    review
  8. Backtracks vs CoHost (Podder)podderapp.com
    review
  9. Podtrac vs Backtracks (Podder)podderapp.com
    review
  10. Backtracks product security pagebacktracks.io
    security
  11. Backtracks Price, Features and Reviews (Techjockey)techjockey.com
    review

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