VERDICT
AI-powered alternative to Braze and Iterable for mid-market B2C teams - blueshift.com
Depends. Buy if you're a mid-market B2C team wanting CDP, cross-channel automation, and AI personalization in one platform. Skip it if you're a small team needing simple, transparently priced email automation.
Medium. Based on 20+ public sources; several review snippets were truncated.
Not disclosed
medium
No published pricing — expect sales negotiation; confirm total cost across contacts and channels.
medium
Peerspot users openly discuss pricing costs — probe total cost of ownership in demos.
medium
3.9/5 G2 rating trails category leaders; read recent reviews before signing.
low
BlueConic acquisition means possible packaging or roadmap changes; negotiate contract protections.
Value for money: 2/5
Rating
Not disclosed
Starting price
13
Sources
Analyzed
Not disclosed
SOC 2 Type II certified, supports 2FA.
No known vulnerabilities found in the sources reviewed.
Reviews are mixed-to-positive: G2 Leader recognition and 'powerful' praise, but a middling 3.9/5 rating and a noted weak point.
“Blueshift is a powerful”
“The biggest weak point o”
“My manager has made it c”
Compare Blueshift with each alternative.
The larger incumbent Blueshift positions itself against
The other incumbent; similar cross-channel scope
Blueshift vs IterableCompeting CDP plus engagement; publishes 4.6/5 across 570+ reviews
Blueshift vs BloomreachEnterprise B2C engagement suite Blueshift compares itself to
Blueshift vs EmarsysBased on 20+ public sources; several review snippets were truncated.
Mid-market B2C engagement platform with real AI claims — but a 3.9/5 G2 rating and opaque pricing say pilot before you commit.
Based on 20+ public sources; several review snippets were truncated.
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