4.3/5
G2 rating
1,088 reviews
Report
Should I Use Buffer?
Social media management for everyone
Depends
DependsBuy if you schedule to a handful of channels and want the simplest tool available.
Loved for simplicity with a real free tier, but per-channel pricing stacks fast past ~8 channels and analytics stay shallow.
Confidence: High
$6/mo
Starting price
per channel, Essentials plan
Yes
Free tier
$0 plan for testing
$22.3M ARR
Revenue
reported 2025
Value for money
3
Cheap per channel; stacks up across many accounts
Ease of use
5
Reviewers consistently call it the easiest scheduler
Feature depth
2
Lightweight; rivals like Metricool offer deeper analytics
Pros
Cons
Gotchas
- highPer-channel fees stack: 12 accounts ≈ $60/month; unlimited-channel rivals undercut this⁷
- mediumEssentials bills per channel ($6/mo each); multi-channel setups multiply the bill quickly⁵
- mediumFree plan is limited; real cost emerges at 5–25 channels⁹
- lowTrustpilot reviewers complain about forced app download and onboarding friction10
Best for
- Creators on 1–8 channels
- Small businesses wanting simple scheduling
- Solo marketers ditching Hootsuite
- Anyone testing a free scheduler
Not for
- Agencies with many client accounts — fees balloon
- Analytics-heavy teams needing deep reporting
- Enterprises needing approval workflows
- Budget buyers managing 10+ channels
Pricing
Free
$0
- For testing Buffer or very small setups
- Limited channels and features
Essentials
$6/channel/month ($60/yr)
- Per-channel billing
- Cheapest paid tier
- Scheduling for Instagram and other networks
Security
No current vulnerabilities found in sources; Buffer publicly disclosed and resolved a 2013 breach.
- 2013 security breach (resolved)Buffer published its own breach-resolution page with remediation steps; historical, not current.12
What users say
Users consistently praise Buffer's simplicity but grumble that per-channel pricing scales badly.
“Buffer is Great, but Its Pricing Sucks”
“I've heard that metricool has a lot more analytics options, which I like.”
“The epitome of what I was trying to avoid. Need to download an app”
Alternatives
Compare Buffer with each alternative.
Zoho Social
Positioned for businesses and agencies instead
Metricool
Stronger analytics if reporting matters
Blotato
Founder-tested pick for creators and small operators
Buffer vs BlotatoPostSyncer
Self-promoted budget option: $9/mo unlimited channels
Buffer vs PostSyncerFull analysis
Based on ~18 public sources. Security search results were noisy (buffer-overflow CVEs unrelated to Buffer); only a resolved 2013 breach page was relevant.
Sources
official
- Buffer Pricingbuffer.comofficial
review
- Buffer Review 2026: Pros, Cons, Pricing & Verdictefficient.appreview
- Buffer Review 2026: Pricing, Features, Limitsuse-apify.comreview
- Buffer Review: My Honest Take for 2026themarketingagency.careview
- Experience of using Buffer (Reddit)reddit.comreview
- Thoughts on Metricool vs Buffer (Reddit)reddit.comreview
review
- Buffer Customer Reviews on Trustpilottrustpilot.comreview
- Building a Company Differently: The Buffer Storybusinessofsoftware.orgnews
- Buffer security breach: Resolvedbuffer.comsecurity
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