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Should I use Chiefmartec?

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Depends. This is not a product — Chiefmartec is Scott Brinker's free blog and the annual Martech Landscape supergraphic. Nothing to buy or implement; use it as free research when choosing actual tools.

Confidence

High. Based on 24 public sources. Chiefmartec is a blog/media property, not purchasable software — no pricing, product, or security pages found.

Ratings

  • Value for money
  • Ease of use
  • Feature depthNot software
  • Support qualityNo product or support exists
  • Security postureContent site; no security page found

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Marketers mapping their tech stack
  • MarOps leads researching vendors
  • Anyone tracking AI's effect on marketing

Not for

  • Anyone shopping for software — nothing here to buy
  • Teams wanting a tool with features or support
  • Buyers expecting vendor SLAs or onboarding

Gotchas - check before you buy

low

No trials, tiers, or support — don't treat this as a vendor relationship

low

Author is HubSpot's VP Platform Ecosystem — weigh vendor coverage accordingly

low

Supergraphic covers 14,106 tools; use the filterable 2022 version to avoid drowning

Pros and cons

Pros

  • Publishes the annual martech landscape supergraphic, tracking the industry since 2011
  • 2024 supergraphic maps 14,106 products, up 27.8% year over year
  • Reports like State of Martech are free and ungated
  • Landscape is filterable by revenue, age, and G2 ratings
  • Written by Scott Brinker, HubSpot's VP of Platform Ecosystem

Cons

  • Not software — a blog and research publication; nothing to purchase
  • No security, pricing, or product pages exist
  • 14,106-product supergraphic is overwhelming without the 2022 filters

Sources & method

Analyzed 10/01/2026 - 11 sources - No known vulnerabilities found in the sources reviewed.

official x7security x1news x3

Key stats

  • Value for money: 5/5

    Rating

  • Not disclosed

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 5/5. Free to read; no cost
  • Ease of use: 4/5. Blog format; supergraphics are huge images
  • Feature depth. Not software
  • Support quality. No product or support exists
  • Security posture. Content site; no security page found
  • $0 Cost to read Free blog, reports, and supergraphic
  • 14,106 Products in 2024 landscape 27.8% growth year over year
  • 2011 First landscape infographic Space had ~500 tools then
  • 10,000+ 2022 landscape size Filterable by revenue, age, G2 rating

Pricing

Not disclosed

Security

No known vulnerabilities found in the sources reviewed.

What users say

Widely cited as the reference source for martech industry data, with the annual supergraphic and State of Martech report treated as must-reads.

Full analysis

Based on 24 public sources. Chiefmartec is a blog/media property, not purchasable software — no pricing, product, or security pages found.

Not a product: it's Scott Brinker's free martech blog and landscape supergraphic. Great research, nothing to buy.

Methodology

Based on 24 public sources. Chiefmartec is a blog/media property, not purchasable software — no pricing, product, or security pages found.

Sources

  1. official
  2. official
  3. official
  4. official
  5. official
  6. The State of Martech 2025 (PDF)content.martechday.com
    official
  7. official
  8. news
  9. TMW #259 | Martech for 2026themartechweekly.com
    news
  10. news
  11. security

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