shouldiuse.io

VERDICT

Should I use Compare the Market (Australia)?

Insurance - comparethemarket.com.au

Depends. Use it as a free first pass on car, home, or health insurance quotes. Don't rely on it alone — UK regulators found deals excluded, so sanity-check with brokers or direct insurers.

Confidence

Medium. Based on ~30 public sources; regulatory and security detail is mostly UK-brand history, AU-specific review data is thinner.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

$0

Free comparison

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Price-checking car insurance at renewal
  • First-time health insurance shoppers
  • Bundling home and contents quotes
  • Small business insurance price checks

Not for

  • Complex commercial risks — use a broker
  • Anyone assuming it shows the entire market
  • UK shoppers — this URL is the Australian site
  • Buyers wanting advice, not just quotes

Gotchas - check before you buy

high

UK CMA found some home insurance deals were excluded — 'whole of market' warrants scepticism.

medium

Commission-funded by insurers; Reddit users question comparison-site independence.

medium

Health insurance comparisons can trigger follow-up calls from insurers or brokers.

low

Most regulatory history is UK-brand; Australian conduct may differ.

Pros and cons

Pros

  • Free to use for comparing insurance quotes
  • Compares car, home, health, and business insurance in one place
  • Users report a 'very smooth experience'
  • Customer rewards program including 2-for-1 cinema tickets
  • Mobile app available with rewards features

Cons

  • Fined £17.9m by UK CMA for competition law breach in 2020
  • CMA found quoting clauses could deny customers better prices
  • Investigated over alleged insurer deals narrowing quote options
  • UK class action launched over its conduct
  • Redditors question whether comparison sites find better options

Sources & method

Analyzed 9/26/2026 - 15 sources - No recent breaches found; decade-old UK-brand incidents noted.

official x4review x5security x2news x4
  • 2013 login security flaw reported, The Mirror reported a security risk around logging on in 2013 (UK site).
  • 2012 hacking attack, FT reported Google cut ties with the site after a hacking attack (UK site).

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 4/5. Free to shoppers; insurers pay commissions.
  • Ease of use: 4/5. Users report smooth quote experience.
  • Feature depth: 4/5. Car, home, health, business, loans; rewards app.
  • Support quality: 3/5. Published complaints process; mixed user reports.
  • Security posture: 3/5. Decade-old incidents; publishes security page.
  • $0 Cost to shoppers Free comparison service
  • £17.9m UK CMA fine Competition law breach, 2020
  • 5+ categories Products compared Car, home, health, loans, business

Pricing

Free comparison

$0

  • Compare car, home, health, and business quotes
  • No charge to shoppers; site earns insurer commissions

Security

No recent breaches found; decade-old UK-brand incidents noted.

  • 2013 login security flaw reportedThe Mirror reported a security risk around logging on in 2013 (UK site).14
  • 2012 hacking attackFT reported Google cut ties with the site after a hacking attack (UK site).15
Full analysis

Based on ~30 public sources; regulatory and security detail is mostly UK-brand history, AU-specific review data is thinner.

Free, easy AU insurance comparison — fine for quick quotes, but not the whole market; check brokers too.

Methodology

Based on ~30 public sources; regulatory and security detail is mostly UK-brand history, AU-specific review data is thinner.

Sources

  1. Compare The Market AU homepagecomparethemarket.com.au
    official
  2. Compare the Market security pagecomparethemarket.com.au
    official
  3. Customer rewardscomparethemarket.com
    official
  4. Meerkat app — Google Playplay.google.com
    official
  5. Reviews.io — 157 genuine reviewsreviews.io
    review
  6. Trustpilot AU reviewsau.trustpilot.com
    review
  7. ProductReview.com.au listingproductreview.com.au
    review
  8. Reddit r/australia — comparison websites threadreddit.com
    review
  9. Reddit r/AusFinance — can you trust comparison sitesreddit.com
    review
  10. CMA fines ComparetheMarket £17.9mgov.uk
    news
  11. Home insurance deals could deny better prices — gov.ukgov.uk
    news
  12. Guardian — investigated over alleged insurer dealstheguardian.com
    news
  13. Hausfeld UK group actionlaw.com
    news
  14. Mirror — security risk exposed (2013)mirror.co.uk
    security
  15. FT — Google cuts ties after hacking attack (2012)ft.com
    security

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