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Should I Use Constant Contact?

constantcontact.com·Analyzed 1 hour ago·Based on 12 sources

Depends

Depends

Buy it if you're a small business or nonprofit that only needs simple newsletters and basic email campaigns.

Fine for simple newsletters, but pricier than newer rivals and Reddit users report frequent breakage.

Confidence: Medium

4.1/5

G2 rating

7,460 reviews

4.0/5

Trustpilot

2,072 reviews

2.3/5

Expert rating

EmailToolTester, 2026

$124.3M

Est. ARR

GetLatka estimate, 2025

Value for money2

Contact-count pricing; reviewers warn of overpaying

Ease of use4

PCMag calls it accessible for SMBs

Feature depth2

Critics say it lags the industry

Security posture3

Bug bounty and MFA exist; plugin CVEs; no HIPAA

Pros

  • Rated 4.1/5 on G2 across 7,460 reviews¹
  • Rated 4.0/5 on Trustpilot from 2,072 reviews²
  • PCMag calls it accessible email marketing for SMBs
  • Long-standing brand, Clearlake-backed with new strategic investment10

Cons

  • EmailToolTester scores it just 2.3/5 — 'some pros, many cons'³
  • Reddit users report constant technical issues and breakage
  • Critics say it's falling behind the industry
  • Pricing review is titled 'Don't Pay More Than You Need To'

Gotchas

  • highContact-count pricing: stale or inactive contacts inflate your monthly bill
  • highNot HIPAA compliant — terms prohibit sending sensitive health data
  • mediumUsers report frequent technical problems on Reddit threads12
  • mediumCheaper rivals like Moosend and MailerLite offer similar feature sets

Best for

  • Small businesses sending simple newsletters
  • Nonprofits and community organizations
  • Email beginners wanting guided setup

Not for

  • Price-sensitive senders — cheaper rivals do the same job
  • Anyone needing advanced automation or modern tooling
  • Healthcare teams handling PHI — terms prohibit sensitive data
  • Teams wanting email plus a real CRM in one tool

Companies that use it

  • Brownell Travel

Pricing

Lite

Varies by contact count

  • Entry tier
  • Contact-based pricing

Standard

Varies by contact count

  • Mid tier
  • Contact-based pricing

Premium

Varies by contact count

  • Top tier
  • Contact-based pricing

Security

Runs a Bugcrowd bug bounty, HackerOne response policy, and MFA; WordPress plugin CVEs exist; not HIPAA compliant.

  • CVE-2024-9614 in a Constant Contact pluginListed on NVD under the Constant Contact vendor for a plugin vulnerability.
  • Constant Contact Forms WordPress plugin vulnerabilitiesWordfence's vulnerability database tracks issues in the Constant Contact Forms plugin.

What users say

Opinions split sharply: G2 and Trustpilot users are positive, while Reddit threads complain about breakage and dated tooling.

Does anyone use Constant Contact? Why is everything breaking?
Reddit, r/Emailmarketing
Am I the only one who thinks constant contact is terrible?
Reddit, r/marketing
Is Constant Contact Falling Behind The Industry?
Reddit, r/ConstantContact

Alternatives

Compare Constant Contact with each alternative.

Full analysis

Based on 12+ public sources; exact dollar prices were not present in source snippets, so tiers are listed without figures.

Sources

  1. review
  2. review
  3. review
  4. review
  5. review
  6. review
  7. review
  8. security
  9. security
  10. news
  11. news
  12. review

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