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VERDICT

Should I use DealersCloud?

One platform to run your whole dealership: DMS, CRM, inventory, desking, accounting, dealer websites, and DealersAI. Trusted by 500+ independent dealers. - dealerscloud.com

Depends. Buy if you run an independent dealership and want DMS, CRM, desking, accounting, and websites on one flat subscription. Skip if you need published pricing, proven scale, or only track a handful of cars.

Confidence

Medium. Based on ~40 public sources; vendor pages dominate and independent review depth is thin (one G2 review).

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

Custom quote

Flat dealership subscription

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Independent used-car dealers
  • Dealers tired of per-seat CRM fees
  • Buyers wanting DMS+CRM+website in one
  • Mobile-first dealers (iOS apps)

Not for

  • Franchise or large multi-rooftop dealer groups
  • Buyers who need published pricing to budget
  • Part-time flippers with under ~20 cars — use a spreadsheet
  • Teams wanting a large user community and ecosystem

Gotchas - check before you buy

high

All-in-one lock-in: DMS, accounting, and website on one vendor makes leaving painful.

medium

Custom quotes mean negotiation; compare against DealerCenter's published per-module pricing before signing.

medium

'SOC 2-aligned' is not 'SOC 2 certified' — request the actual report during your demo.

medium

Tiny public review base; ask for references from similar-sized dealers before committing.

Pros and cons

Pros

  • All-in-one: DMS, CRM, inventory, desking, accounting, websites, and AI on one platform.
  • Flat monthly subscription per dealership — no per-seat fees.
  • DealersAI texts your leads and can bolt onto an existing DMS.
  • SOC 2-aligned security program with a public trust page.
  • iOS mobile companion apps for dealers.

Cons

  • No published pricing; every quote is custom.
  • G2 rating rests on a single review.
  • 500+ dealer claims vs Frazer's 19,000 — much smaller than the category leader.
  • Bootstrapped, no outside funding — a risk for a mission-critical DMS.
  • Security is 'SOC 2-aligned,' not a completed audit certification.

Sources & method

Analyzed 10/03/2026 - 21 sources - No known vulnerabilities found in the sources reviewed.

official x13review x5security x1news x2

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 21

    Sources

  • Analyzed

  • Value for money: 4/5. Flat unlimited-dealership pricing, but no published rates
  • Ease of use: 3/5. Testimonials claim easy; independent data thin
  • Feature depth: 5/5. DMS, CRM, desking, accounting, websites, AI in one
  • Support quality. No support evidence in sources
  • Security posture: 3/5. SOC 2-aligned program; certification status unverified
  • 4.5/5 G2 rating 1 review
  • 500+ Dealers on platform Vendor-claimed
  • ~$9.3M Est. annual revenue Prospeo estimate
  • $0 raised Outside funding Per Tracxn

Pricing

Flat dealership subscription

Not disclosed

  • Flat monthly rate per dealership
  • Customized to your dealership size
  • Covers DMS, CRM, desking, websites

Security

No known vulnerabilities found in the sources reviewed.

What users say

Independent reviews are thin — 4.5/5 from one G2 review — while vendor-published testimonials praise ease of use.

“Best system I've seen in 20 years! Cloud based, easy to”
DealersCloud testimonials page (vendor-published)

Alternatives

Compare DealersCloud with each alternative.

  • Momentum CRM

    Dealer CRM frequently compared against DealersCloud.

Companies that use it

  • Cars2us (Fairfax, VA)18
  • Secured Auto Group (Salt Lake City, UT)19
  • CarXpress (Fredericksburg, VA)20
  • Supreme Automotive (UT)21
Full analysis

Based on ~40 public sources; vendor pages dominate and independent review depth is thin (one G2 review).

Solid all-in-one for independent dealers, but quote-only pricing and a 1-review G2 base mean demo before you commit.

Methodology

Based on ~40 public sources; vendor pages dominate and independent review depth is thin (one G2 review).

Sources

  1. official
  2. official
  3. official
  4. security
  5. official
  6. official
  7. Frazer Alternativedealerscloud.com
    official
  8. DealerCenter Alternativedealerscloud.com
    official
  9. official
  10. review
  11. review
  12. review
  13. review
  14. review
  15. news
  16. news
  17. official
  18. official
  19. official
  20. official
  21. official

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