Italian shoppers hunting electronics deals Price comparisons across a 4M-item catalog Marketplace sellers entering Italy

Who is ePrice not for?

Buyers needing dependable delivery and support Shoppers outside covered CAP delivery zones Anyone uneasy about a breach history and copycat scams Sellers unwilling to pay €29 monthly fees

shouldiuse.io

ePrice Review

Depends

Should I use ePrice?

× - eprice.it

Analyzed October 15, 2026 · 1 day ago

Buy here if you chase electronics deals inside Italy and accept mediocre service. Skip it if you need dependable delivery or worry about the 2022 bankruptcy trouble and breach history.

Confidence

Medium. Based on 20 public sources; consumer reviews, news, and security reports only. No corporate buyer evidence found.

Ratings

Value for moneyNo price comparison evidence found
Ease of useNo usability evidence found
Feature depth
Support quality
Security posture

Pricing

€29.00/month (excl. VAT)

Marketplace seller subscription

ModelNot disclosed

Monthly fees€29/mo

HardwareNot disclosed

Best for

Italian shoppers hunting electronics deals
Price comparisons across a 4M-item catalog
Marketplace sellers entering Italy

Not for

Buyers needing dependable delivery and support
Shoppers outside covered CAP delivery zones
Anyone uneasy about a breach history and copycat scams
Sellers unwilling to pay €29 monthly fees

Gotchas - check before you buy

high

Copycat site runs job scams; check the exact domain before paying.

medium

Delivery coverage depends on your CAP postal code; verify it before checkout.

medium

Marketplace seller problems trigger a separate dispute path; buyers report recurring complaints there.

low

Marketplace sellers pay a €29 monthly subscription plus VAT to list.

Pros

Over 4 million products across electronics and appliances.
Posted €254M GMV in 2016; marketplace grew 123%.
Still listed on Borsa Italiana's FTSE Italia Small Cap index.
Registration saves preferences and speeds up checkout.

Cons

Mediocre 3.4/5 TrustScore across about 27,000 reviews.
Subsidiary ePrice Operations went bankrupt in June 2022.
Rescue plan confirmed in 2022 amid bankruptcy risk.
ACN regulator alerted ePRICE to a data breach.
Fake copycat site scams job seekers.

Sources & method

Analyzed October 15, 2026 - 15 sources - Legitimate listed retailer, but ACN flagged a data breach and copycat scam sites imitate the brand.

official x3review x5security x3news x4

Data breach, Italy's ACN warned ePRICE about a data breach.
Credentials not involved, Forum discussion reports login credentials were not involved in the breach incident.
Impersonation scam site, runs job scams and appears in Google search results.
Broken security page, The page returned an error during review.

Key stats

Feature depth: 4/5
Rating
€29.00/month (excl. VAT)
Starting price
15
Sources
October 15, 2026
Analyzed

Value for money. No price comparison evidence found
Ease of use. No usability evidence found
Feature depth: 4/5. 4 million products across many categories
Support quality: 2/5. 3.4/5 TrustScore; courier and seller complaints recur
Security posture: 2/5. ACN-flagged breach; copycat scam sites exist

3.4/5 Trustpilot score ~27,000 reviews
4M+ products Catalog size Self-described Italian e-commerce leader
€29/mo Marketplace seller fee Excl. VAT
€254M GMV (2016) +22.7% YoY, marketplace +123%

Pricing

Marketplace seller subscription

€29.00/month (excl. VAT)

Upload product offers
Create listings
Sell in Italy and Europe

Security

Legitimate listed retailer, but ACN flagged a data breach and copycat scam sites imitate the brand.

Data breachItaly's ACN warned ePRICE about a data breach.¹⁰
Credentials not involvedForum discussion reports login credentials were not involved in the breach incident.¹²

Impersonation scam siteruns job scams and appears in Google search results.¹¹
Broken security pageThe page returned an error during review.

What users say

About 27,000 Trustpilot reviewers give ePRICE 3.4/5, and complaints about couriers and marketplace sellers recur.

“At ePrice I bought on 13/7/2026 with order 11785169 a Beko oven. I had a problem with courier. It was”

Trustpilot

“Ho comprato un televisore LG G6 OLED Evo AI da 65" venduto da ePRICE (non un v”

Consumatori.it reclami

“recently i got a message from some random number on whatsup saying that i can make money”

Reddit, r/passive_income

Alternatives

Compare ePrice with each alternative.

Amazon.it
Guess: larger Italian marketplace with a bigger logistics network.
MediaWorld
Guess: national electronics chain with physical stores for returns.
ePrice vs MediaWorld
Unieuro
Guess: big Italian appliance retailer with in-store support.
ePrice vs Unieuro

Full analysis

Based on 20 public sources; consumer reviews, news, and security reports only. No corporate buyer evidence found.

Legit Italian electronics megastore: 4M+ products, but 3.4/5 service score, 2022 bankruptcy trouble, and an ACN-flagged breach.

Methodology

Based on 20 public sources; consumer reviews, news, and security reports only. No corporate buyer evidence found.

Read how a report is made.

Sources

ePRICE | Elettrodomestici, Smartphone, TV, Informaticaeprice.it
official
ePRICE Marketplace: selling in Italy and Europeeprice.it
official
ePRICE Reviews | Trustpilottrustpilot.com
review
Les kundenes anmeldelser av eprice.it (TrustScore 3.4/5, 27k reviews)no.trustpilot.com
review
ePRICE | Leggi le recensioni dei servizi di eprice.itit.trustpilot.com
review
Elenco Reclami ePRICE.ITconsumatori.it
review
Opinioni e recensioni su ePRICE - Altroconsumoaltroconsumo.it
review
ePrice annuncia fallimento controllata ePrice Operationsilmessaggero.it
news
ePrice: conti in picchiata ma Negma conferma il piano di salvataggiocorrierecomunicazioni.it
news
Post di Gianluca Dalla Riva (ACN data breach warning)it.linkedin.com
security
www.eprice.icu scam report (Google support thread)support.google.com
security
Eprice: è vero? (Tom's Hardware Forum)forum.tomshw.it
security
ePrice - Wikipediait.wikipedia.org
news
ePRICE 2016 full results (€254M GMV)eprice-data.teleborsa.it
news
ePRICE Facebook page (4M+ products)facebook.com
official

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ePrice Review

Confidence

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Pricing

Best for

Not for

Gotchas - check before you buy

Pros

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Sources & method

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Pricing

Marketplace seller subscription

Security

What users say

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MediaWorld

Unieuro

Methodology

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ePrice Review

Confidence

Ratings

Pricing

Best for

Not for

Gotchas - check before you buy

Pros and cons

Pros

Cons

Sources & method

Key stats

Pricing

Marketplace seller subscription

Security

What users say

Alternatives

Amazon.it

MediaWorld

Unieuro

Methodology

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