shouldiuse.io

VERDICT

Should I use Ezoic?

Billions of people visit premium websites and web apps every day. Ezoic puts your brand in front of them with bidsystem.ai. - ezoic.com

Depends. Worth trying if you run a content site with six-figure monthly traffic and want automated ad testing that can beat AdSense RPMs. Skip it if your site is small or new, or you won't tolerate a proxy integration and a WordPress plugin with a CVE history.

Confidence

Medium. Based on ~40 public sources; ratings, CVEs, and funding figures come from third-party databases, not Ezoic marketing.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo direct evidence in sources
  • Security posture

Pricing

Free

Ezoic Ads

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Content sites with 250K+ monthly visits
  • Publishers outgrowing AdSense
  • Owners without ad-ops staff wanting automated ad testing

Not for

  • New or small sites under 250K monthly visits
  • Anyone wanting simple AdSense-style setup
  • WordPress admins who won't maintain plugin updates
  • Site owners avoiding proxy/lock-in integrations

Gotchas - check before you buy

high

WordPress plugin has had auth-bypass and database-export CVEs; keep it patched or remove it.

medium

Guess: 'Free' means Ezoic takes a cut of your ad revenue; effective cost scales with traffic.

medium

Cloud integration proxies your whole site through Ezoic; migrating away later can hurt.

medium

Business Insider reported a $9M theft from Ezoic by a salesman; payment risk is real.

Pros and cons

Pros

  • Free to start; no upfront cost for ad monetization.
  • Users consistently praise revenue increases over AdSense.
  • Published case study: 248% revenue increase vs AdSense.
  • Granular ad revenue reporting for data-driven publishers.
  • AI ad testing automates placement without hiring ad-ops staff.

Cons

  • Polarizing: many Reddit ad-ops users report bad experiences.
  • Weak 3.7/5 G2 rating from only 15 reviews.
  • Implementation model widely disliked vs simpler AdSense.
  • Affiliate program discontinued, reducing community advocacy.
  • New 250K monthly-visit bar excludes smaller sites.

Sources & method

Analyzed 9/20/2026 - 10 sources - Several WordPress plugin CVEs in 2026 (auth bypass, unauthenticated database export); $9M insider theft reported.

official x1review x5security x2news x2
  • CVE-2026-18789: Ezoic WordPress plugin vulnerability, Affects the Ezoic WordPress plugin; fixed in 2.23.1 per vendor bulletins.
  • Ezoic < 2.23.1 — unauthenticated database export, Plugin versions before 2.23.1 allowed unauthorized database export.
  • CVE-2026-32481: authentication bypass, Broken authentication vulnerability in Ezoic plugin versions <= 2.22.11.
  • $9M theft from Ezoic, Business Insider reported a salesman stole $9M; flagged as an ad-tech payment-risk warning.

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. Free entry; users report revenue gains over AdSense
  • Ease of use: 2/5. Implementation model frequently criticized as painful
  • Feature depth: 4/5. AI ad testing, granular revenue reporting
  • Support quality. No direct evidence in sources
  • Security posture: 2/5. Multiple plugin CVEs; $9M insider theft reported
  • 3.7/5 G2 rating 15 verified reviews
  • 250K monthly visits Entry threshold Bar raised Feb 2026
  • Free Starting price No upfront cost
  • $38.6M Total funding Per Pitchbook/Tracxn

Pricing

Ezoic Ads

Free

  • No upfront cost to monetize
  • Ad monetization for websites and web apps
  • Guess: Ezoic takes a revenue share

Security

Several WordPress plugin CVEs in 2026 (auth bypass, unauthenticated database export); $9M insider theft reported.

  • CVE-2026-18789: Ezoic WordPress plugin vulnerabilityAffects the Ezoic WordPress plugin; fixed in 2.23.1 per vendor bulletins.
  • Ezoic < 2.23.1 — unauthenticated database exportPlugin versions before 2.23.1 allowed unauthorized database export.10
  • CVE-2026-32481: authentication bypassBroken authentication vulnerability in Ezoic plugin versions <= 2.22.11.⁹
  • $9M theft from EzoicBusiness Insider reported a salesman stole $9M; flagged as an ad-tech payment-risk warning.⁸

What users say

Deeply polarizing: some publishers report strong revenue gains over AdSense while many Reddit ad-ops users complain about the implementation model and leave.

“Ezoic is the worst platform there ever was.”
Reddit, r/adops
“My experience with Ezoic has been positive revenue”
Reddit, r/adops
“I hate everything about the Ezoic model”
Reddit, r/juststart
Full analysis

Based on ~40 public sources; ratings, CVEs, and funding figures come from third-party databases, not Ezoic marketing.

Free, polarizing ad platform that can beat AdSense at scale — but small or cautious publishers should steer clear.

Methodology

Based on ~40 public sources; ratings, CVEs, and funding figures come from third-party databases, not Ezoic marketing.

Sources

  1. Ezoic Trustpilot reviews (770 reviewers)trustpilot.com
    review
  2. Ezoic G2 reviews (3.7/5, 15 reviews)g2.com
    review
  3. Ezoic vs Journey — Reddit r/adopsreddit.com
    review
  4. Adsense vs Ezoic — Reddit r/juststartreddit.com
    review
  5. Ezoic Review (Fat Stacks)fatstacksblog.com
    review
  6. Ezoic Ads product pageezoic.com
    official
  7. Ezoic raises bar to 250K (PRNewswire)prnewswire.com
    news
  8. $9M theft from Ezoic (Adnimation)adnimation.com
    news
  9. CVE-2026-32481 (SentinelOne)sentinelone.com
    security
  10. Ezoic < 2.23.1 unauthenticated database export (WPScan)wpscan.com
    security

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