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VERDICT

Should I use GBG?

Identity verification and fraud prevention solutions for 20,000+ businesses - gbg.com

Depends. Buy if you're a regulated or mid-to-large company needing global identity, address, or fraud checks from an established vendor. Skip if you're a startup or small team — custom contracts, minimum annual spends, and a sales-led process will bury you.

Confidence

Medium. Based on 14+ public sources; independent customer review volume is thin (47 G2 reviews) and pricing evidence is secondary.

Ratings

  • Value for money
  • Ease of useNo independent usability evidence found
  • Feature depth
  • Support qualityNo credible support evidence found
  • Security posture

Pricing

Not published

Custom enterprise contract

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Regulated fintechs and banks
  • Global e-commerce KYC onboarding
  • Compliance teams covering many countries
  • Enterprises wanting one identity vendor

Not for

  • Startups needing self-serve, transparent pricing
  • Small teams — minimum annual contracts apply
  • Anyone wanting per-check costs published upfront
  • Low-volume verifiers with a handful of users

Gotchas - check before you buy

high

Most contracts include a minimum annual spend — negotiate before signing

medium

Custom pricing means no self-serve trial; expect a full sales process

medium

Independent review volume is very low (47 on G2), making benchmarking hard

low

Product lines span brands (Loqate, GBG Go) — confirm exactly which you're buying

Pros and cons

Pros

  • 20,000+ business customers; publicly traded, established vendor
  • 4.4/5 average across 47 verified G2 seller reviews
  • GBG Go bundles identity, location, and fraud data in one platform
  • Deep financial-services focus for KYC and compliance use cases
  • Expanded Equifax partnership widens identity data coverage

Cons

  • No public pricing; everything is custom-quoted
  • Contracts typically carry a minimum annual spend
  • Only 47 G2 reviews; thin independent feedback to trust
  • Employee rating of 3.4/5; 67% would recommend

Sources & method

Analyzed 9/29/2026 - 10 sources - No known vulnerabilities found in the sources reviewed.

official x3review x5security x1news x1

Key stats

  • Value for money: 3/5

    Rating

  • Not published

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 3/5. Custom contracts with minimum annual spend
  • Ease of use. No independent usability evidence found
  • Feature depth: 4/5. All-in-one global identity, fraud, address data
  • Support quality. No credible support evidence found
  • Security posture: 3/5. Public vendor risk tracking; no disclosed incidents found
  • 4.4/5 G2 seller rating 47 reviews
  • 20,000+ Business customers Self-reported by GBG
  • Custom Starting price Most contracts include minimum annual spend
  • 3.4/5 Glassdoor 383 employee reviews

Pricing

Custom enterprise contract

Not published

  • Sales-negotiated per-check or platform pricing
  • Minimum annual spend typical
  • Sales-led onboarding, no self-serve

Security

No known vulnerabilities found in the sources reviewed.

What users say

Independent reviews are sparse — 4.4/5 from 47 G2 seller reviews — with no substantial verbatim customer quotes in the sources reviewed.

Companies that use it

  • Falabella⁸
  • St James's Place
  • Dr. Martens
Full analysis

Based on 14+ public sources; independent customer review volume is thin (47 G2 reviews) and pricing evidence is secondary.

Enterprise ID verification with real global reach — but custom pricing and contract minimums shut out small teams.

Methodology

Based on 14+ public sources; independent customer review volume is thin (47 G2 reviews) and pricing evidence is secondary.

Sources

  1. GBG | Identity Verification and Fraud Prevention Solutionsgbg.com
    official
  2. GBG Plc Products | 47 G2 Reviewsg2.com
    review
  3. GBG Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  4. GBG Software Pricing & Plans — Vendrvendr.com
    official
  5. Vouchsafe vs GBG comparisonvouchsafe.id
    review
  6. GBG Reviews — Glassdoorglassdoor.com
    review
  7. GBG Security Rating — UpGuardupguard.com
    security
  8. Falabella Case Studygbg.com
    official
  9. Top 10 GBG Alternatives & Competitorsg2.com
    review
  10. Equifax and GBG Expand Global Partnershipinvestor.equifax.com
    news

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