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Should I use Howtomarketagame?

Feel confident marketing your game - howtomarketagame.com

Worth it. Buy if you're an indie dev launching on Steam — the free blog and YouTube alone deliver most of the value. Skip it if you want marketing software or aren't Steam-focused.

Confidence

Medium. Based on ~20 public sources; most Reddit snippets are truncated, so no verbatim user quotes could be extracted.

Ratings

  • Value for money
  • Ease of useNo evidence
  • Feature depthEducation product, not software; no evidence
  • Support qualityNo evidence
  • Security postureNo evidence either way

Pricing

$400

Course

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Solo indie devs pre-Steam launch
  • First-time Steam page builders
  • Devs wanting wishlist/sales benchmarks
  • Teams prepping Steam Next Fest

Not for

  • Anyone needing marketing software or automation
  • Mobile or console-only teams
  • AAA/mid-size studio marketing departments
  • Devs wanting done-for-you marketing services

Gotchas - check before you buy

medium

$400 paid upfront for lifetime access; refund policy not visible in evidence

medium

No software included — every tactic is executed manually by you

medium

Steam-only lens; tactics may not transfer to Epic, mobile, or console

low

Course value hinges on one author staying current with Steam's shifting algorithm

Pros and cons

Pros

  • Widely cited — GameDiscoverCo and Unity forums reference his analysis
  • Free blog, YouTube channel, and Reddit AMAs alongside paid courses
  • Concrete Steam benchmarks for wishlists and sales published openly
  • Runs Steam page teardowns and community Q&As
  • Long track record — publishing Steam analysis since 2018

Cons

  • Course costs $400 upfront
  • Steam-centric — nearly all content targets Steam launches
  • Education only: no tools, data, or automation included
  • Single-author content — quality depends on one person
  • Reddit threads actively debate the advice; no aggregate rating exists

Sources & method

Analyzed 9/25/2026 - 10 sources - No known vulnerabilities found in the sources reviewed.

official x4review x3security x1news x2

Key stats

  • Value for money: 4/5

    Rating

  • $400

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. $400 lifetime; large free library
  • Ease of use. No evidence
  • Feature depth. Education product, not software; no evidence
  • Support quality. No evidence
  • Security posture. No evidence either way
  • $400 Course price Lifetime access
  • Yes Free tier Free blog, YouTube, and a free course
  • 2018 Publishing since Earliest posts in evidence date to Feb 2018

Pricing

Course

$400

  • Lifetime access
  • Includes Pitching & Funding module

Security

No known vulnerabilities found in the sources reviewed.

What users say

Reddit's r/gamedev and r/IndieDev frequently cite and debate his Steam advice, but snippets show no aggregate rating.

Full analysis

Based on ~20 public sources; most Reddit snippets are truncated, so no verbatim user quotes could be extracted.

Indie game marketing education, not software: $400 lifetime course plus free blog/YouTube. Great for Steam launches, useless as a tool.

Methodology

Based on ~20 public sources; most Reddit snippets are truncated, so no verbatim user quotes could be extracted.

Sources

  1. How To Market A Game — homepagehowtomarketagame.com
    official
  2. Courses pagehowtomarketagame.com
    official
  3. Benchmarks for selling a game on Steamhowtomarketagame.com
    official
  4. YouTube channelyoutube.com
    official
  5. Reddit AMA — Chris Zukowski on Steamreddit.com
    review
  6. Reddit — How does this sub feel about Chris Zukowskireddit.com
    review
  7. Reddit — Thought on howtomarketagame.comreddit.com
    review
  8. GameDiscoverCo citing HowToMarketAGamenewsletter.gamediscover.co
    news
  9. Product security pagehowtomarketagame.com
    security
  10. Indie Game Marketing Timeline (presskit.gg)presskit.gg
    news

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