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Should I Use IMG.LY?

img.ly·Analyzed 2 hours ago·Based on 12 sources

IMG.LY's video, photo and creative SDK brings beautiful creative editing to your applications. Powering 500+ million creations per month.

Depends

Depends

Buy if you're a product team embedding photo, video, or design editing into your app and can absorb custom enterprise pricing.

Powerful embeddable editing SDK, but custom ~$13K/yr pricing and integration work make it overkill for small teams.

Confidence: Medium

4.7/5

G2 rating

19 verified reviews

~$13,333/yr

Starting price

Vendr estimate; vendor quotes custom

500M+

Monthly creations

Vendor-reported

$5M

Est. ARR

GetLatka; Growjo estimates $5.2M

Value for money3

Custom quotes; ~$13K/yr per Vendr

Ease of use4

Reviewers report very easy installation

Feature depth5

Photo, video, design, AI across web and mobile

Security posture4

SOC 2 Type II; client-side processing; no breaches

Pros

  • 4.7/5 G2 rating from 19 verified reviews³
  • Client-side editing keeps user content on-device⁶
  • SOC 2 Type II certified with SSO available¹
  • G2 reviewers report very easy installation²
  • Powers 500M+ monthly creations for 600+ companies⁹

Cons

  • No public pricing; custom sales quotes only⁵
  • Enterprise-tier pricing locks out small teams and indies11
  • Small review base: just 19 G2 reviews³
  • SDK requires developer integration; not a turnkey editor

Gotchas

  • mediumPricing is tiered by monthly active users — costs can climb fast as usage grows12
  • mediumVendr pegs entry around $13,333/yr; expect negotiation, not transparent list pricing⁴
  • mediumGuess: editor SDK lock-in — switching later means rebuilding your editing UX
  • lowNo self-serve buying; everything goes through a custom sales quote⁵

Best for

  • Product teams embedding editing in-app
  • E-commerce personalization flows
  • DAM platforms adding creation tools
  • Social apps with heavy media editing

Not for

  • Indie devs and small apps — ~$13K/yr custom quotes
  • Anyone wanting a ready-made editor, not an SDK to integrate
  • Teams without engineers to build and maintain the integration
  • One-off design tasks — use Canva instead

Pricing

Custom SDK license

~$13,333/yr (Vendr estimate)

  • Vendor quotes custom; tiered by MAU
  • Covers web, iOS, and Android SDKs

Security

No known public vulnerabilities found in the sources reviewed.

What users say

Users praise easy installation, a stable and flexible editor engine, and saved development time.

“The installation was very easy, and I appreciate how I”
— G2 review
“IMG.LY gives us a stable, flexible editor engine that”
— G2 review
“Overall, IMG.LY is valued for its ability to save dev”
— Product Hunt review

Alternatives

Compare IMG.LY with each alternative.

Pintura

Lightweight JS photo editor SDK with simple per-site licensing

Full analysis

Based on 20+ public sources: G2, Vendr, Reddit, competitor comparisons, and vendor docs. No named customer logos in evidence; quotes truncated in source snippets.

Sources

  1. CreativeEditor SDK: Design, Photo & Video Editing in Your Appimg.ly
    official
  2. IMG.LY Reviews — G2g2.com
    review
  3. IMG.LY Products — G2 Seller Pageg2.com
    review
  4. Img.ly Software Pricing — Vendrvendr.com
    review
  5. Pricing — IMG.LYimg.ly
    official
  6. Mobile Video Editor SDK — IMG.LYimg.ly
    official
  7. CE.SDK Security, Privacy, and Data Protectionimg.ly
    security
  8. Media editor? — Reddit r/reactnativereddit.com
    review
  9. How 600+ Teams Shipped Creative Editing — IMG.LY Impact Reportimg.ly
    official
  10. Img Revenue — GetLatkagetlatka.com
    news
  11. A Robust Image Editor SDK Without the Enterprise Price Tag — Orshotorshot.com
    news
  12. Picsart vs. Img.ly — Design Editor SDK Comparisonpicsart.io
    news

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