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IMG.LY Review

Depends

Should I use IMG.LY?

IMG.LY's video, photo and creative SDK brings beautiful creative editing to your applications. Powering 500+ million creations per month. - img.ly

· 1 month ago

Buy if you're a product team embedding photo, video, or design editing into your app and can absorb custom enterprise pricing. Skip if you want a ready-made editor or lack engineers to integrate and maintain an SDK.

Confidence

Medium. Based on 20+ public sources: G2, Vendr, Reddit, competitor comparisons, and vendor docs. No named customer logos in evidence; quotes truncated in source snippets.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

~$13,333/yr (Vendr estimate)

Custom SDK license

ModelNot disclosed
Monthly fees500M+
HardwareNot disclosed

Best for

  • Product teams embedding editing in-app
  • E-commerce personalization flows
  • DAM platforms adding creation tools
  • Social apps with heavy media editing

Not for

  • Indie devs and small apps — ~$13K/yr custom quotes
  • Anyone wanting a ready-made editor, not an SDK to integrate
  • Teams without engineers to build and maintain the integration
  • One-off design tasks — use Canva instead

Gotchas - check before you buy

medium

Pricing is tiered by monthly active users — costs can climb fast as usage grows

medium

Vendr pegs entry around $13,333/yr; expect negotiation, not transparent list pricing

medium

Guess: editor SDK lock-in — switching later means rebuilding your editing UX

low

No self-serve buying; everything goes through a custom sales quote

Pros and cons

Pros

  • 4.7/5 G2 rating from 19 verified reviews
  • Client-side editing keeps user content on-device
  • SOC 2 Type II certified with SSO available
  • G2 reviewers report very easy installation
  • Powers 500M+ monthly creations for 600+ companies

Cons

  • No public pricing; custom sales quotes only
  • Enterprise-tier pricing locks out small teams and indies
  • Small review base: just 19 G2 reviews
  • SDK requires developer integration; not a turnkey editor

Sources & method

- 12 sources - No known vulnerabilities found in the sources reviewed.

official x4review x4security x1news x3

Key stats

  • Value for money: 3/5

    Rating

  • ~$13,333/yr (Vendr estimate)

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 3/5. Custom quotes; ~$13K/yr per Vendr
  • Ease of use: 4/5. Reviewers report very easy installation
  • Feature depth: 5/5. Photo, video, design, AI across web and mobile
  • Support quality. No support evidence in sources
  • Security posture: 4/5. SOC 2 Type II; client-side processing; no breaches
  • 4.7/5 G2 rating 19 verified reviews
  • ~$13,333/yr Starting price Vendr estimate; vendor quotes custom
  • 500M+ Monthly creations Vendor-reported
  • $5M Est. ARR GetLatka; Growjo estimates $5.2M

Pricing

Custom SDK license

~$13,333/yr (Vendr estimate)

  • Vendor quotes custom; tiered by MAU
  • Covers web, iOS, and Android SDKs

Security

No known vulnerabilities found in the sources reviewed.

What users say

Users praise easy installation, a stable and flexible editor engine, and saved development time.

“The installation was very easy, and I appreciate how I”
G2 review
“IMG.LY gives us a stable, flexible editor engine that”
G2 review
“Overall, IMG.LY is valued for its ability to save dev”
Product Hunt review
Full analysis

Based on 20+ public sources: G2, Vendr, Reddit, competitor comparisons, and vendor docs. No named customer logos in evidence; quotes truncated in source snippets.

Powerful embeddable editing SDK, but custom ~$13K/yr pricing and integration work make it overkill for small teams.

Methodology

Based on 20+ public sources: G2, Vendr, Reddit, competitor comparisons, and vendor docs. No named customer logos in evidence; quotes truncated in source snippets.

Read how a report is made.

Sources

  1. official
  2. review
  3. review
  4. review
  5. official
  6. official
  7. security
  8. review
  9. official
  10. news
  11. news
  12. news

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