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Should I use Brutally Honest by Matej Lancaric?

No BS newsletter with useful stuff about UA & creatives in the post-IDFA world. - lancaric.substack.com

Worth it. Subscribe if you do UA, creatives, or growth for mobile games — 229+ issues, real-data reports, and a 12-year-veteran author at little to no cost. Skip it if you are outside mobile gaming or expected a product rather than reading material.

Confidence

Medium. Based on 40+ public sources, mostly author-published posts; no independent user reviews found.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualitySolo author; email-only contact
  • Security postureN/A for a newsletter; no findings

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Mobile game UA managers
  • Ad creative strategists in gaming
  • Studio founders scaling user acquisition

Not for

  • Anyone outside mobile gaming
  • Teams wanting a software tool, not a newsletter
  • Buyers needing audited, vendor-neutral data
  • Enterprise buyers wanting support contracts

Gotchas - check before you buy

medium

No published pricing in sources; verify free vs paid archive access before relying on it.

medium

Data claims like 'Real Data inside' are self-reported, not independently audited.

low

Recurring sponsor segments blur editorial and ads in issues.

low

Solopreneur operation — email-only support, no staff, best-effort replies.

Pros and cons

Pros

  • 229+ weekly issues on mobile UA and ad creatives
  • Quarterly UA reports with real benchmark data
  • Author has 12+ years growing mobile games
  • Detailed global launch case studies, e.g. Last Asylum: Plague
  • Endorsed by peer gaming newsletters like Push to Talk

Cons

  • One-person operation; depth rests on a single author
  • Mobile-game specific; little value outside gaming
  • Tips posts also free on Medium and
  • Issues include sponsor plugs alongside analysis

Sources & method

Analyzed 9/29/2026 - 10 sources - No known vulnerabilities found in the sources reviewed.

official x7review x2security x1

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. Large free archive; paid tier unverified
  • Ease of use: 4/5. Standard Substack email plus web archive
  • Feature depth: 4/5. Weekly issues, data reports, launch case studies
  • Support quality. Solo author; email-only contact
  • Security posture. N/A for a newsletter; no findings
  • Tens of thousands Subscribers Self-reported on Substack
  • 229+ Issues published Weekly cadence
  • 12+ years Author experience Mobile gaming growth
  • Yes Free archive Full archive publicly readable

Pricing

Free tier: Yes

Security

No known vulnerabilities found in the sources reviewed.

What users say

No independent user reviews found; endorsements from fellow newsletter authors.

Full analysis

Based on 40+ public sources, mostly author-published posts; no independent user reviews found.

Credible weekly UA newsletter for mobile gaming; skip if you're outside games or want a tool, not reading.

Methodology

Based on 40+ public sources, mostly author-published posts; no independent user reviews found.

Sources

  1. Brutally Honest homepagelancaric.substack.com
    official
  2. official
  3. official
  4. official
  5. Brutally Honest #229lancaric.substack.com
    official
  6. official
  7. review
  8. review
  9. Security pagelancaric.substack.com
    security
  10. official

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