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VERDICT

Should I use Let's Make a Plan (CFP Board directory)?

A CFP® professional is a trusted financial advisor committed to acting in your best interests, so you can be confident you're on the path to a secure future. - letsmakeaplan.org

Depends. Use LetsMakeAPlan.org as a free starting point to find and compare CFP® professionals and understand fee models. Don't treat listings as pre-screened — the WSJ found disclosed red flags were omitted, so verify each planner separately on cfp.net.

Confidence

Medium. Based on 14 public sources; this is a CFP Board consumer directory, not software.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence found
  • Security postureNo security page found in sources

Pricing

$0

Directory search

ModelNot disclosed
Monthly fees$100–few hundred
HardwareNot disclosed
Free tierYes
Hourly advisor$100 to a few hundred per hour
Comprehensive plan$1,000–$5,000 per plan
AUM management~1% of assets yearly

Best for

  • First-time financial planning seekers
  • Consumers wanting CFP®-credentialed planners
  • Comparing how planners charge
  • Holistic-plan shoppers

Not for

  • DIY investors who refuse AUM fees — seek flat-fee-only planners
  • Anyone assuming listings are screened for disciplinary history
  • People expecting the site itself to give advice or negotiate
  • One-hour-question shoppers — vet hourly advisors elsewhere first

Gotchas - check before you buy

high

WSJ found the directory omits disclosed disciplinary problems — verify each planner on first

medium

Fees swing widely: $100–few hundred/hour; plans $1,000–$5,000+; some charge ~1% of assets yearly

medium

AUM-fee advisors are listed too — costly if you prefer flat-fee or advice-only models

low

No security page found on the site

Pros and cons

Pros

  • Free search tool to find CFP® professionals that meet your needs
  • CFP pros meet rigorous education, training, and ethical standards
  • Explains advisor pay models before you commit
  • CFP clients report greater financial well-being per 2025 CFP Board study

Cons

  • WSJ: showed 6,300+ planners while omitting disclosed red flags
  • No advice on site — you vet, choose, and contact planners yourself
  • No built-in reviews or booking; usefulness ends at the search

Sources & method

Analyzed 9/30/2026 - 10 sources - No known vulnerabilities found in the sources reviewed.

official x5review x4news x1

Key stats

  • Value for money: 5/5

    Rating

  • $0

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 5/5. Free directory; advisor fees are separate
  • Ease of use: 4/5. Three steps: search, contact, consult
  • Feature depth: 2/5. Directory and education only, no vetting
  • Support quality. No support evidence found
  • Security posture. No security page found in sources
  • $0 Cost to search Free CFP Board consumer directory
  • 6,300+ Planners listed Per WSJ, July 2019
  • $100–few hundred Typical hourly fee Set by each planner
  • $1,000–$5,000 Full plan cost Typical fee-only comprehensive plan

Pricing

Directory search

$0

  • Search CFP® professionals
  • Planning education guides

Hourly advisor

$100 to a few hundred per hour

  • Pay per session
  • Good for one-off questions

Comprehensive plan

$1,000–$5,000 per plan

  • Full written plan
  • Flat fee common with fee-only planners

AUM management

~1% of assets yearly

  • Ongoing management
  • Costly for large portfolios

Security

No known vulnerabilities found in the sources reviewed.

What users say

Reddit threads debate whether advisors are worth their fees at all; none of the reviewed threads discuss LetsMakeAPlan.org directly.

Full analysis

Based on 14 public sources; this is a CFP Board consumer directory, not software.

Free CFP® planner directory — good starting point, but it hides disclosed disciplinary issues. Verify separately.

Methodology

Based on 14 public sources; this is a CFP Board consumer directory, not software.

Sources

  1. official
  2. Find a CFP® Professionalletsmakeaplan.org
    official
  3. official
  4. CFP Boardcfp.net
    official
  5. official
  6. news
  7. review
  8. review
  9. review
  10. review

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