shouldiuse.io

VERDICT

Should I use Linkly?

Free URL Shortener & Link Tracking Software - linklyhq.com

Depends. Buy it if you're a marketer or affiliate who needs click tracking, UTMs, retargeting pixels, and ad-network attribution on a budget. Skip it if you need unmetered clicks, deep vendor stability, or just shorten links occasionally.

Confidence

Medium. Based on ~20 public sources; many are Linkly's own pages, and independent review depth is thin (14 G2 reviews).

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
StarterNot shown in sources

Best for

  • Affiliate marketers
  • Campaign and UTM tracking
  • Retargeting-pixel users
  • Paid-ads attribution

Not for

  • Casual users who just shorten links occasionally
  • Teams needing unlimited, unmetered clicks
  • Buyers requiring enterprise vendor stability and funding
  • Anyone outside marketing with no tracking needs

Gotchas - check before you buy

medium

Click caps per tier; heavy campaigns may hit limits and force plan upgrades

medium

Plans meter link counts too — 'up to 1000 links per month' per its own testimonial page

medium

Vendor testimonials dominate; real independent review depth is 14 G2 reviews

low

Free plan capped at 500 monthly clicks — growing traffic means paying quickly

Pros and cons

Pros

  • Free tier includes 500 monthly clicks
  • Detailed paid-ad breakdowns for Meta, Google, TikTok traffic
  • Adds UTMs and retargeting pixels to links
  • API for programmatic link creation
  • Case study: LassoMD tracks 126,000 links

Cons

  • Tiered click caps meter usage; rivals market no click metering
  • Only 14 G2 reviews — thin independent validation
  • Unfunded, small company per Tracxn profile
  • Hosts its own review pages, blurring independent research

Sources & method

Analyzed 9/24/2026 - 12 sources - No known vulnerabilities found in the sources reviewed.

official x4review x5security x2news x1

Key stats

  • Value for money: 3/5

    Rating

  • $0

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 3/5. Tiered click caps vs unmetered rivals
  • Ease of use: 4/5. Testimonials call it easy, simple, quick
  • Feature depth: 4/5. UTMs, retargeting, API, ad-network breakdowns
  • Support quality. No support evidence in sources
  • Security posture: 4/5. Security page, subprocessor list, disclosure policy
  • 14 G2 reviews on G2 seller page
  • Yes Free tier 500 monthly clicks
  • 1,000 Paying customers company milestone blog
  • 380,000+ Teams (claimed) homepage claim, unverified

Pricing

Free

$0

  • 500 monthly clicks
  • Start free forever

Starter

Not shown in sources

  • Named tier on pricing page
  • Higher link/click caps

Security

No known vulnerabilities found in the sources reviewed.

What users say

Independent reviews are sparse (14 on G2); vendor-collected testimonials praise simplicity, while competitor comparisons flag tiered click caps.

“Easy to use, simple, quick, and wor...”
Linkly pricing-page testimonial

Companies that use it

  • Frontline Justice
  • LassoMD⁹
  • Gluware
  • Panduit
Full analysis

Based on ~20 public sources; many are Linkly's own pages, and independent review depth is thin (14 G2 reviews).

Solid budget link-tracker for marketers with a free 500-click tier; skip it if you hate click caps or just shorten links casually.

Methodology

Based on ~20 public sources; many are Linkly's own pages, and independent review depth is thin (14 G2 reviews).

Sources

  1. official
  2. official
  3. review
  4. review
  5. review
  6. review
  7. news
  8. official
  9. official
  10. security
  11. security
  12. review

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