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Lofty Review

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Should I use Lofty?

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· 1 day ago

Real estate teams with steady lead flow and a marketing budget buy Lofty for its bundled AI CRM, IDX sites, and automation. Solo agents and small teams skip it, because reported costs run $449 to $1,500 monthly plus setup.

Confidence

Medium. Based on 20 public sources. Name clash: lofty.ai fractional-investing results excluded from this report.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

Reported $449/mo plus setup

Lofty Agent

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo
Lofty TeamReported $700-$1,500/mo
Blast by LoftyFrom $79

Best for

  • Real estate teams with lead volume
  • Brokerages automating follow-up at scale
  • Agents wanting IDX sites built in
  • Teams using AI drip campaigns

Not for

  • Solo agents without a big budget
  • Small teams testing a cheap CRM
  • Businesses outside real estate
  • Buyers who refuse a sales call just to see pricing

Gotchas - check before you buy

high

Solo agents report $500 monthly charges they call excessive

medium

Core plan carries a reported $500 setup fee on top of monthly cost

medium

Pricing hides behind request forms, so expect a sales call before you see real numbers

medium

AI assistant is a paid upgrade, and some buyers call it not worth it

Pros and cons

Pros

  • Holds a 4.3/5 G2 rating across 409 reviews
  • G2 users rank ease of use as the top strength
  • Bundles AI CRM, IDX website, and lead generation in one platform
  • Adds AI-powered direct mail through Lofty Bloom
  • Some Reddit agents report liking daily use

Cons

  • Runs $449 to $1,500 monthly plus setup fees
  • Some users call the AI weak at $500 a month
  • Ranks #8 of 9 in one independent real estate tool comparison
  • Has complaints filed with the BBB
  • Hides pricing behind request forms

Sources & method

- 15 sources - No known vulnerabilities found in the sources reviewed.

official x3review x11news x1

Key stats

  • Value for money: 2/5

    Rating

  • Reported $449/mo plus setup

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 2/5. Solo agents call $500 monthly too costly
  • Ease of use: 4/5. G2 users praise ease of use
  • Feature depth: 4/5. CRM, AI, IDX sites, direct mail bundled
  • Support quality. No support evidence in sources
  • Security posture: 4/5. Public security pages, no known incidents
  • 4.3/5 G2 rating 409 reviews
  • $449/mo Starting price Plus reported $500 setup on Core
  • $449-$1,500/mo Price range Agent to Team plans
  • No Free tier Request-pricing model, no free plan listed

Pricing

Lofty Agent

Reported $449/mo plus setup

  • AI CRM and IDX website
  • Lead generation and automated follow-up

Lofty Team

Reported $700-$1,500/mo

  • Team seats and shared automation
  • AI assistant upgrade available

Blast by Lofty

From $79

  • Hyper-local real estate content
  • Add-on, not a full CRM plan

Security

No known vulnerabilities found in the sources reviewed.

What users say

Users like the automation and ease of use, but many solo agents balk at $500 monthly costs and call the AI weak.

“About to dump Lofty. Their Ai sucks and it's $500 a month.”
Facebook, Lofty Uncensored group
“Now they are charging $500/- to solo agents”
Reddit, r/realtors
“Currently using lofty and I really like it.”
Reddit, r/realtors

Alternatives

Compare Lofty with each alternative.

  • BoldTrail

    Brokerages often provide it free through the office

  • KVCore

    Common agent-named alternative for real estate CRM

  • GoHighLevel

    Cheaper all-in-one marketing platform for agents

    Lofty vs GoHighLevel

Companies that use it

  • Lucido Global14
Full analysis

Based on 20 public sources. Name clash: lofty.ai fractional-investing results excluded from this report.

Solid AI CRM for real estate teams, but $449-$1,500 monthly plus setup fees hurt solo agents.

Methodology

Based on 20 public sources. Name clash: lofty.ai fractional-investing results excluded from this report.

Read how a report is made.

Sources

  1. Lofty Products | G2 seller reviewsg2.com
    review
  2. Lofty Reviews 2026 | G2g2.com
    review
  3. Lofty Pros and Cons | G2g2.com
    review
  4. Lofty CRM Review | The Closetheclose.com
    review
  5. Lofty | HOOQuesthooquest.com
    review
  6. Lofty Pricing (official)lofty.com
    official
  7. Be wary of Lofty (formerly Chime) | Redditreddit.com
    review
  8. Has anyone used Lofty/Chime? | Redditreddit.com
    review
  9. Lofty Uncensored Facebook post on AI and pricingfacebook.com
    review
  10. Lofty BBB complaintsbbb.org
    review
  11. 8 best Lofty alternatives | Vioscalevioscale.ai
    review
  12. Lofty Introduces Lofty Bloom | Yahoo Financefinance.yahoo.com
    news
  13. How Lofty Secures Your Website | Help centerhelp.lofty.com
    official
  14. The Lucido Global Story | Lofty case studylofty.com
    official
  15. Lofty | PropToolFinderproptoolfinder.com
    review

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