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Lusha Review

Depends

Should I use Lusha?

Verified B2B data with 290M+ contacts, 87.8M in the US, and 26 buying signals, available in Lusha workspace, Claude, ChatGPT, through API and MCP. - lusha.com

· 1 month ago

Buy for US-heavy outbound sales or recruiting teams doing high-volume contact prospecting. Skip if you need GDPR-safe EU data, predictable pricing, or guaranteed accuracy.

Confidence

Medium. Based on 40+ public sources including G2, Trustpilot, Reddit, and official pages; many source snippets were truncated.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityEvidence unclear
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Starter/Profrom ~$29.90/user/mo
ScaleCustom

Best for

  • US outbound SDR teams
  • Recruiters sourcing candidates
  • SMB and mid-market prospecting
  • LinkedIn extension workflows

Not for

  • GDPR-sensitive EU campaigns
  • Budget-tight solo users
  • Buyers needing guaranteed email accuracy
  • Enterprises wanting deepest data coverage

Gotchas - check before you buy

high

Credit caps bite: roughly 480 credits per user; annual-plan structure makes overages painful

medium

CRM integrations gated behind higher tiers

medium

Users report mid-cycle price increases squeezing budgets

medium

Trustpilot sentiment skews negative; verify support quality before committing

Pros and cons

Pros

  • 4.3/5 stars across 1,665 G2 reviews
  • Free plan lets you test data quality before paying
  • 290M+ contacts, 26 buying signals, API and AI-agent access
  • 5.1% bounce rate beat rivals in one side-by-side test
  • SOC 2 Type 2, penetration-tested, enterprise-grade encryption

Cons

  • Italian data regulator investigating alleged privacy breaches
  • Users report surprise price increases
  • Advertised 98% accuracy disputed by independent reviewers
  • Named in false-advertising lawsuit over teaser profiles
  • Scored just 68 of 231 in one third-party review

Sources & method

- 10 sources - SOC 2 Type 2, penetration-tested, strong encryption; no known breaches, but an active Italian privacy investigation.

official x2review x4security x2news x2
  • Italian Garante investigation, Italy's data protection authority opened an investigation into Lusha over alleged privacy breaches, April 2025.
  • Extension data-harvesting research (2020), Security researchers flagged Lusha's browser extension for harvesting personal data; Lusha disputed the sourcing.
  • False advertising lawsuit, Lusha faced a suit over using teaser profiles to advertise its website.

Key stats

  • Value for money: 2/5

    Rating

  • $0

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 2/5. Users report price hikes; credits burn fast
  • Ease of use: 4/5. Chrome extension praised; quick lookups
  • Feature depth: 4/5. 290M contacts, signals, API, funding data
  • Support quality. Evidence unclear
  • Security posture: 3/5. SOC 2 and pen tests; EU probes active
  • 4.3/5 G2 rating 1,665 reviews
  • $29.90/user/mo Starting price Paid tiers; free plan exists
  • Yes Free tier Limited credits
  • $1.5B Valuation $205M Series B, 2021

Pricing

Free

$0

  • Limited credits
  • Basic contact lookups

Starter/Pro

from ~$29.90/user/mo

  • Larger credit allowance
  • Chrome extension
  • Integrations on higher tiers

Scale

Not disclosed

  • Enterprise tier
  • Custom contracts

Security

SOC 2 Type 2, penetration-tested, strong encryption; no known breaches, but an active Italian privacy investigation.

  • Italian Garante investigationItaly's data protection authority opened an investigation into Lusha over alleged privacy breaches, April 2025.⁶
  • Extension data-harvesting research (2020)Security researchers flagged Lusha's browser extension for harvesting personal data; Lusha disputed the sourcing.⁷
  • False advertising lawsuitLusha faced a suit over using teaser profiles to advertise its website.⁸

What users say

G2 users (4.3/5) praise quick contact lookups, while Reddit threads flag accuracy, credit limits, and privacy concerns.

“It's a scam, don't click...”
Reddit, r/gdpr
“Lusha: 5.1% bounce. Better than...”
Reddit, r/SideProject
“Lusha is usually the winner f...”
Reddit, r/sales_intelligence

Alternatives

Compare Lusha with each alternative.

  • ZoomInfo

    Most comprehensive enterprise data coverage; pricier.

  • Apollo

    Cheaper all-in-one prospecting suite with huge database.

  • Cognism

    Stronger GDPR-compliant data for EMEA outreach.

  • UpLead

    Verified pay-per-lead emails without big subscriptions.

Companies that use it

  • Explorium
Full analysis

Based on 40+ public sources including G2, Trustpilot, Reddit, and official pages; many source snippets were truncated.

Solid US prospecting data and a free tier, but credit caps, price hikes, and EU privacy probes make it a maybe.

Methodology

Based on 40+ public sources including G2, Trustpilot, Reddit, and official pages; many source snippets were truncated.

Read how a report is made.

Sources

  1. Lusha Reviews | G2g2.com
    review
  2. Lusha Reviews | Trustpilottrustpilot.com
    review
  3. Lusha Pricinglusha.com
    official
  4. We're compliant so you can be, too | Lushalusha.com
    official
  5. Lusha gets $205M Series B at $1.5B valuationtechcrunch.com
    news
  6. Italian DPA Investigates Lusha Over Alleged Privacy Breachesgrcreport.com
    security
  7. Another Tale of Personal Data Harvesting: Lusha.cowwws.nightwatchcybersecurity.com
    security
  8. Lusha Faces Suit For Using Teaser Profilesnews.bloomberglaw.com
    news
  9. Lusha Pricing [2026]: $29/User + the 480-Credit Trapcleanlist.ai
    review
  10. I tested Apollo, Lusha, Cognism bounce ratesreddit.com
    review

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