18,416
G2 reviews
across Intuit Mailchimp products
Report
Should I Use Mailchimp?
Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!
Depends
DependsBuy if you're a small business or startup testing email marketing on the free tier.
Free to start, fine for small lists; costs climb fast, users report post-Intuit decline, and breaches happened. Big lists: look elsewhere.
Confidence: High
Yes
Free tier
free plan before paid tiers
From $350/mo
Premium tier
highest plan floor
3 in 12 months
Breaches
2022–23 incidents
Value for money
2
Hidden costs flagged across nearly every pricing review
Ease of use
3
Easy start; users report growing complexity
Feature depth
4
PCMag: top-tier email tools, useful AI
Security posture
2
Three breaches in twelve months
Pros
Cons
Gotchas
- highPremium tier starts at $350/month; costs jump steeply between tiers⁴
- highThree breaches in 12 months; phishing attacks impersonate Mailchimp. Enable 2FA⁹
- mediumContact-based pricing and pay-as-you-go credits add costs beyond sticker price
- mediumQuality and support complaints grew after the Intuit acquisition⁷
Best for
- Small businesses starting email marketing free
- Teams wanting AI-assisted campaigns
- Senders who want a polished, mature platform
Not for
- Large or fast-growing lists — pricing punishes growth
- Anyone wanting simple, predictable billing
- Advanced senders needing deep features (users call it limited)
- Teams handling sensitive recipient data
Pricing
Free
$0
- Basic campaigns
- Limited contacts
Premium
From $350/mo
- Top tier
- Advanced tools
Security
Three breaches in 12 months (2022–23); brand actively abused in phishing.
- Second cyberattack in 6 months hit 133 customersSocial-engineering attacks on customer accounts, six months after an earlier breach.⁸
- Third breach within 12 monthsMultiple incidents in a single year erode trust for security-sensitive senders.⁹
- January 2023 security incidentMailchimp disclosed a breach of internal tools used by customer support/administration.10
What users say
Long-time users increasingly complain about complexity, pricing, and post-Intuit decline, while professional reviewers still rate the core email and AI tools highly.
“Is it just me or did Mailchimp get overly complicated?”
“Ever since Intuit took over Mailchimp it continues to get worse.”
“Top-Tier Email Marketing Powered by Useful AI Tools”
Alternatives
Compare Mailchimp with each alternative.
Kit
Creator-focused email tool; popular Mailchimp alternative
Mailchimp vs KitBeehiiv
Newsletter-first platform, strong for publishers
Mailchimp vs BeehiivOmnisend
E-commerce email with stronger shop integrations
Mailchimp vs OmnisendMailerLite
Simpler, cheaper option for small lists
Mailchimp vs MailerLiteFull analysis
Based on ~60 public sources: 2026 reviews, Reddit threads, security reporting, and pricing analyses.
Sources
review
- Mailchimp Pricing 2026: Watch Out for These Extra Costsemailtooltester.comreview
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review
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- Mailchimp hit by second cyberattack in 6 months, 133 customers impactedcybersecuritydive.comnews
- Mailchimp suffers third breach in 12 monthscomputerweekly.comnews
official
- Mailchimp Pricing Plans (official)mailchimp.comofficial
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