Small-to-mid in-house marketing teams Local businesses managing listings (Moz Local) SEO beginners wanting guided tools Agencies using Domain Authority for digital PR

Enterprises needing the deepest backlink index — reviewers point to Ahrefs Buyers wanting premium support — Trustpilot reports poor service Free-tool-only users — free tier is limited Guess: hands-off buyers wanting done-for-you SEO, not software

Moz Review

Depends

Should I use Moz?

Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. - moz.com

Analyzed September 19, 2026 · 1 month ago

Moz fits small-to-mid marketing teams wanting an approachable all-in-one SEO suite with strong community and learning resources. Skip it if you need deep backlink data or polished support — reviewers and Gartner point buyers to Ahrefs or Semrush.

Confidence

Medium. Based on 20+ public sources; several snippets were truncated, so some claims lean on partial quotes.

Ratings

Value for money
Ease of useNo clear user evidence in sources
Feature depth
Support quality
Security posture

Pricing

Moz Pro

~$49–$179/mo (Standard cited at $99)

ModelNot disclosed

Monthly feesNot disclosed

HardwareNot disclosed

Free tierYes

Moz Local$16–$33/mo

Moz APIFree tier available

Best for

Small-to-mid in-house marketing teams
Local businesses managing listings (Moz Local)
SEO beginners wanting guided tools
Agencies using Domain Authority for digital PR

Not for

Enterprises needing the deepest backlink index — reviewers point to Ahrefs
Buyers wanting premium support — Trustpilot reports poor service
Free-tool-only users — free tier is limited
Guess: hands-off buyers wanting done-for-you SEO, not software

Gotchas - check before you buy

high

Trustpilot users report frustrating free-trial experiences; read cancellation terms before adding a card.

medium

Pricing sources conflict: Moz Pro Standard cited at $49 and $99/mo — confirm current rates.

medium

Add-ons come after the base plan ('After you sign up for a Moz Pro base plan...') — costs stack.

medium

G2 price range runs to $179/mo; higher campaign capacity is gated behind tiers.

Pros

4.3/5 across 1,102 verified G2 reviews
Claims 500,000 marketers use Moz Pro
Reddit users picked it as cheaper than a SEMrush add-on
Described as one of the most comprehensive SEO suites
Moz Local case study reports increased organic traffic within a year

Cons

Trustpilot review slams service: 'MOZ is TRASH! Their services suck'
Reddit thread asks 'What happened to Moz?' amid competitive pressure
Gartner's top Moz Pro alternatives are Semrush and Ahrefs
Free tools are limited; real access requires paid plans

Sources & method

Analyzed September 19, 2026 - 14 sources - No CVEs found for Moz's products; third-party posture scanners rate moz.com's security F (27/100).

official x2review x9security x2news x1

Third-party security grade: F (27/100), A SaaS posture scanner gives a failing grade; no product vulnerabilities disclosed in sources reviewed.

Key stats

Value for money: 3/5
Rating
~$49–$179/mo (Standard cited at $99)
Starting price
14
Sources
September 19, 2026
Analyzed

Value for money: 3/5. Cheaper than SEMrush per users; some complaints
Ease of use. No clear user evidence in sources
Feature depth: 4/5. Called one of the most comprehensive suites
Support quality: 2/5. Trustpilot users report poor service
Security posture: 2/5. Third-party scanners grade F (27/100)

4.3/5 G2 rating 1,102 Moz reviews on G2
from ~$49/mo Moz Pro price G2 lists $0–$179/mo
Yes Free tier Limited free tools + free API tier
$29.1M Total funding Raised across three rounds

Pricing

Moz Pro

~$49–$179/mo (Standard cited at $99)

Keyword research and rank tracking
Site audits
Link analysis

Moz Local

$16–$33/mo

Business listing management
Local review tracking

Moz API

Free tier available

Domain Authority metrics
SEO data for developers

Security

No CVEs found for Moz's products; third-party posture scanners rate moz.com's security F (27/100).

Third-party security grade: F (27/100)A SaaS posture scanner gives a failing grade; no product vulnerabilities disclosed in sources reviewed.^⁹

What users say

Reviews are split: broadly positive on G2 (4.3/5), sharply negative on Trustpilot, with Reddit users weighing price against SEMrush.

“MOZ is TRASH! Their services suck”

Trustpilot reviewer

“We went with Moz (cheaper than SEMrush add on but…”

Reddit, r/SEO

“Moz Pro is indeed one of the most compre…”

Webmatros review

Alternatives

Compare Moz with each alternative.

Semrush
Bigger feature set; Gartner's top-listed Moz Pro alternative.
Moz vs Semrush
Ahrefs
Deepest backlink index; frequent upgrade path in Reddit threads.
Moz vs Ahrefs
BrightLocal
Cheaper local-SEO specialist; named a top 2026 Moz alternative.
Moz vs BrightLocal

Morningscore
Budget all-in-one aimed at Moz's core small-business buyer.
Moz vs Morningscore

Companies that use it

Designory¹²

Full analysis

Based on 20+ public sources; several snippets were truncated, so some claims lean on partial quotes.

Solid 4.3/5 SEO suite for SMB marketers; weak on support and depth — check Ahrefs/Semrush first.

Methodology

Based on 20+ public sources; several snippets were truncated, so some claims lean on partial quotes.

Read how a report is made.

Sources

Moz Products | Read 1102 Reviews on G2g2.com
review
Read Customer Service Reviews of moz.com — Trustpilottrustpilot.com
review
Moz Pro Reviews & Product Details - G2g2.com
review
Moz Local Reviews 2026 - G2g2.com
review
Moz Pro Pricingmoz.com
official
Moz Pro Pricing plans — Superstar SEOsuperstarseo.com
review
Moz Review, Pricing, Alternatives — SelectSoftwareReviewsselectsoftwarereviews.com
review
Top Moz Pro Alternatives & Competitors 2026 — Gartnergartner.com
review
Moz Security: Grade F (27/100) — SaaSPosturesaasposture.com
security
Moz Security Rating — UpGuardupguard.com
security
Moz — Company Profile & Key Signalstexau.com
news
Moz Local Rebuilds Traffic for Security Providermoz.com
official
Moz Thoughts — Reddit r/SEOreddit.com
review
What happened to Moz? — Reddit r/SEOreddit.com
review

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Moz Review

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