Buy if you will genuinely do daily psychology lessons or want GLP-1 meds with coaching — committed users report real results. Skip it if you want free, simple tracking or distrust auto-renewing subscriptions and medical-data handling.
Confidence
Medium. Based on 60+ public sources reviewed
Ratings
Value for money
Ease of use
Feature depth
Support quality
Security posture
Pricing
Noom Weight
Subscription; ~4-month plans common
ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Noom MedSeparate tier, medical eligibility required
Best for
→People wanting psychology-based habit change
→Those pairing coaching with GLP-1 meds
→Users who commit to daily lessons long-term
Not for
×Anyone wanting free, simple calorie tracking
×People burned by auto-renew subscriptions
×Casual users unwilling to do daily lessons
×Privacy-sensitive buyers wary of data-sharing defaults
Gotchas - check before you buy
high
Auto-renewal trap: users report charges after cancelling, median $184
high
Enrollment flow drew a $56M dark-patterns class-action settlement
medium
Session-replay data-sharing litigation; partly dismissed July 2026
medium
Users claim default opt-in to sharing medical info with federal partners
Pros and cons
Pros
+Users report meaningful losses, 30+ pounds over a year
+Psychology-based behavior modification, not just calorie counting
+Noom Med adds GLP-1 medication access
+HIPAA compliant with a public Trust Center
+Used by employers; Baptist Health diabetes-risk case study
- 12 sources - HIPAA-compliant with a Trust Center; history includes a $56M dark-patterns settlement and session-replay litigation, partly dismissed.
official x2review x5security x3news x2
$56M class-action settlement over dark-pattern enrollment, Settled claims that the app used deceptive auto-renewal sign-up practices; Noom has a public Trust Center and security page.
Session-replay data-sharing litigation, Suit over sharing health data via session-replay tools; a federal court dismissed it in part in July 2026.
Key stats
Value for money: 2/5
Rating
Subscription; ~4-month plans common
Starting price
12
Sources
Analyzed
Value for money: 2/5. Opaque pricing; refund and renewal complaints
Ease of use: 3/5. Users stay engaged for years
Feature depth: 4/5. Meds, coaching, enterprise health offerings
Support quality: 2/5. BBB warnings; cancellation complaints
Security posture: 3/5. HIPAA-compliant but settled dark-patterns suit
$540M Funding raised expansion beyond weight loss
$184 Median charge reported 77 refund-related reviews, 2026
4 months Typical plan subscription, auto-renews
30–33 lbs Reported user losses individual anecdotes, not guarantees
Pricing
Noom Weight
Subscription; ~4-month plans common
Psychology curriculum and coaching
Auto-renews; cancellation is the pain point
Noom Med
Separate tier, medical eligibility required
GLP-1 medication access
Telehealth consults
Security
HIPAA-compliant with a Trust Center; history includes a $56M dark-patterns settlement and session-replay litigation, partly dismissed.
$56M class-action settlement over dark-pattern enrollmentSettled claims that the app used deceptive auto-renewal sign-up practices; Noom has a public Trust Center and security page.⁵
Session-replay data-sharing litigationSuit over sharing health data via session-replay tools; a federal court dismissed it in part in July 2026.⁶
What users say
Feedback is polarized: committed users report steady weight loss, while complaints center on opaque pricing, cancellation fights, and Noom Med service.
$184: Median charge reported (77 refund-related reviews, 2026)
4 months: Typical plan (subscription, auto-renews)
30–33 lbs: Reported user losses (individual anecdotes, not guarantees)
Value for money: 2/5. Opaque pricing; refund and renewal complaints
Ease of use: 3/5. Users stay engaged for years
Feature depth: 4/5. Meds, coaching, enterprise health offerings
Support quality: 2/5. BBB warnings; cancellation complaints
Security posture: 3/5. HIPAA-compliant but settled dark-patterns suit
Security notes
HIPAA-compliant with a public Trust Center; history includes a $56M dark-patterns settlement and session-replay litigation, partly dismissed.
$56M class-action settlement over dark-pattern enrollment. Settled claims that the app used deceptive auto-renewal sign-up practices; Noom has a public Trust Center and security page.5
Session-replay data-sharing litigation. Suit over sharing health data via session-replay tools; a federal court dismissed it in part in July 2026.6
What to use instead
MyFitnessPal: Free-tier calorie tracking without coaching or subscriptions https://www.myfitnesspal.com
WeightWatchers: Similar behavior-change program with community support options https://www.weightwatchers.com
Cronometer: Cheap, detailed nutrition tracking; no heavy upsell https://cronometer.com
Sources
1.Read Customer Service Reviews of noom.com (Trustpilot) https://www.trustpilot.com/review/noom.com
2.Noom Med - A crappy experience (Reddit) https://www.reddit.com/r/Noom/comments/1r7czjo/noom_med_a_crappy_experience/
3.Just signed up today, already unhappy with Noom (Reddit) https://www.reddit.com/r/Noom/comments/1q4zidx/just_signed_up_today_already_unhappy_with_noom_as/
4.What Noom Really Costs: 77 Reviews, Median $184 (Unstar) https://unstar.app/blog/noom-cost-charged-after-cancelling-refund-reviews-2026
5.Fitness App Agrees to Pay $56M to Settle Class Action (Hunton) https://www.hunton.com/privacy-and-cybersecurity-law-blog/fitness-app-agrees-to-pay-56-million-to-settle-class-action-alleging-dark-pattern-practices0
8.Noom Med Plans & Pricing (Noom) https://www.noom.com/med/pricing/
9.Noom Diet App: Pros and Cons, Cost (Everyday Health) https://www.everydayhealth.com/diet-nutrition/diet/noom-guide-weight-watchers-millennials/
10.BBB warns consumers about diet app Noom (ABC News) https://abcnews.com/GMA/Wellness/business-bureau-warns-consumers-diet-app-noom-thousands/story?id=72457171
11.Noom raises $540 million (FirstWord HealthTech) https://firstwordhealthtech.com/story/5308555
12.Noom Helps Baptist Health case study (Noom) https://www.noom.com/health/resources/case-studies/noom-helps-baptist-health-lower-employees-diabetes-risk-and-improve-well-being/
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