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VERDICT

Should I use Omni (Omni Analytics)?

AI analytics / BI platform (tagline not published on page) - omni.co

Depends. Buy if you're a data team migrating off legacy BI like Looker and can tolerate opaque, sales-led pricing. Skip if you're a small team — a spreadsheet or Metabase covers you.

Confidence

Medium. Based on ~12 usable public sources. Many 'Omni' search results were unrelated products (Omni Hotels, Omni HR, Selkirk pickleball, Siderolabs Omni) and were filtered out. Several key snippets were truncated, lowering confidence.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo evidence reviewed
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Data teams outgrowing Looker
  • Companies migrating legacy BI estates
  • Mid-size SaaS needing embedded analytics
  • SQL-comfortable analysts

Not for

  • Small teams a spreadsheet would cover
  • Buyers needing published, upfront per-seat pricing
  • Non-technical users wanting simple dashboards
  • Anyone without budget for a sales-led procurement process

Gotchas - check before you buy

high

Pricing is not published; expect a sales-led quote before knowing cost

medium

Migrating an established BI estate is a real project, per the Handshake case study

Pros and cons

Pros

  • Raised $69M Series B at a $650M valuation
  • Positions as a Looker replacement with AI analytics
  • Handshake migrated a ten-year-old analytics estate to it
  • Publishes a public security page for its cloud analytics

Cons

  • No transparent public pricing
  • Critics ask if it's 'just another expensive BI tool'
  • Crowded category; many vendors market themselves as Omni alternatives

Sources & method

Analyzed 10/06/2026 - 12 sources - No known vulnerabilities found in the sources reviewed.

official x3review x6security x1news x2

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 2/5. Pricing not transparent; framed as expensive
  • Ease of use: 4/5. Vendor cites user-friendly interface; reviewers positive
  • Feature depth: 4/5. AI analytics; direct Looker competitor
  • Support quality. No evidence reviewed
  • Security posture: 4/5. Public security page; no incidents found
  • $69M Series B Funding Valued at $650M
  • Looker alternative Positioning Markets AI analytics vs Looker

Pricing

Not disclosed

Security

No known vulnerabilities found in the sources reviewed.

What users say

G2 reviewers consistently praise Omni Analytics, though an independent analysis flags its lack of transparent pricing.

Companies that use it

Full analysis

Based on ~12 usable public sources. Many 'Omni' search results were unrelated products (Omni Hotels, Omni HR, Selkirk pickleball, Siderolabs Omni) and were filtered out. Several key snippets were truncated, lowering confidence.

Serious BI platform ($69M raised, pitched as better Looker) — but pricing is opaque. Small teams: use Metabase instead.

Methodology

Based on ~12 usable public sources. Many 'Omni' search results were unrelated products (Omni Hotels, Omni HR, Selkirk pickleball, Siderolabs Omni) and were filtered out. Several key snippets were truncated, lowering confidence.

Sources

  1. Omni Analytics homepageomni.co
    official
  2. Why Omni over Looker?omni.co
    official
  3. Secure cloud analyticsomni.co
    security
  4. How Handshake migrated a ten-year-old analytics estate to Omniomni.co
    official
  5. Omni Analytics Reviews — G2g2.com
    review
  6. Omni: The Better Looker, or Just Another Expensive BI Tool?dataanalysis.substack.com
    review
  7. Omni Analytics: Pricing, Free Demo & Features — SoftwareFindersoftwarefinder.com
    review
  8. Omni raises $69M in Series B, valued at $650Mlinkedin.com
    news
  9. How Much Did Omni Raise? Funding & Key Investorsclay.com
    news
  10. The #1 Alternative to Omni for SaaS Embedded Analytics — Qrveyqrvey.com
    review
  11. 12 best Omni alternatives, independently scored — Vioscalevioscale.ai
    review
  12. Cube vs Omni vs Sisense: Which Is Best for SaaS?querio.ai
    review

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