eCommerce agency
Company type
Magento, Shopify Plus, Dotdigital consultancy
Report
Should I Use On Tap Group?
Depends
DependsFit only if you run a mid-market or larger Magento/Adobe Commerce or Shopify Plus store and can absorb bespoke agency pricing.
Full-service Magento/Shopify Plus agency, not software. Right for complex mid-market stores; overkill and price-opaque for small ones.
Confidence: Medium
London + Manchester
Offices
UK-based, global delivery
BSS Group
Ownership
Acquired alongside AITOC
None found
Public client reviews
In sources reviewed
Feature depth
4
Build, integration, AI, whitelabel across platforms.
Support quality
3
Directory claims 24/7 support; unverified independently.
Security posture
3
Documented Magento CVE response; own security page missing.
Pros
- Full-service: Magento/Adobe Commerce, Shopify Plus, integrations, AI, whitelabel¹
- Publishes in-depth Magento and Shopify Plus platform reviews³
- Rapid documented response to Magento SessionReaper CVE for clients⁶
- Offers whitelabel eCommerce delivery for other agencies⁴
- Backed by BSS Group acquisition; expanded European reach⁹
Cons
Gotchas
- highAdobe Commerce licensing cited at ~$2,300/month base before agency fees — budget platform plus services.
- mediumNo rates published anywhere; expect a sales call before any cost estimate.²
- mediumRecently acquired by BSS Group; team and processes may shift post-deal.⁹
- mediumGuess: Magento/Adobe projects create deep lock-in; replatforming off Magento is slow and costly.⁵
Best for
- Mid-market Magento/Adobe Commerce stores
- B2B commerce needing ERP integration
- Agencies wanting whitelabel Magento dev
- Shopify Plus migration projects
Not for
- Small stores — self-serve Shopify costs less
- Buyers wanting listed pricing — none exists
- Anyone shopping for a software product
- Solo founders needing a store this week
Security
No On Tap breaches found; agency actively patches Magento CVEs (e.g., SessionReaper) for clients.
- Magento/Adobe Commerce SessionReaper (CVE-2025-54236)Platform-level vulnerability affecting stores they build; On Tap updated client sites in response.⁶
What users say
No independent customer reviews of On Tap surfaced in the sources reviewed.
Alternatives
Compare On Tap Group with each alternative.
Shopify
Self-serve hosted store; skip agency fees for standard retail.
On Tap Group vs ShopifyShopify Plus
Hosted enterprise commerce without Magento dev overhead.
On Tap Group vs Shopify PlusCarbon (by On Tap)
Their own ready-to-launch B2B/B2C Magento alternative.
On Tap Group vs Carbon (by On Tap)Full analysis
Based on 25+ public sources; no independent client reviews found; agency pricing undisclosed.
Sources
official
- On Tap websiteontapgroup.comofficial
- Magento review 2026 blogontapgroup.comofficial
- Agencies whitelabel overviewontapgroup.comofficial
- Carbon product pageontapgroup.comofficial
- Magento SessionReaper responseontapgroup.comsecurity
- Magento security best practicesontapgroup.comsecurity
- Security page (not found)ontapgroup.comsecurity
- BSS Group acquisition press releasepressreleasehub.pa.medianews
- Manchester Digital member profilemanchesterdigital.comnews
- Best Magento Agencies in London directorymagento-agencies-london.comreview
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