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Yext Review

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Should I use Yext?

Yext is the enterprise agentic marketing platform. Intelligence, verified data, and distribution to win every discovery moment across AI and search. - placesscout.com

· 3 days ago

Buy it if you manage dozens to thousands of locations and need centralized listings, reviews, and AI-search presence. Skip it if you run one or a few locations. The custom pricing and complexity are overkill.

Confidence

Medium. Based on 30+ public sources across reviews, security, pricing, and company news; pricing evidence is thin (custom quotes only).

Ratings

  • Value for money
  • Ease of useNo usability evidence in sources
  • Feature depth
  • Support qualityNo direct customer-support evidence found
  • Security posture

Pricing

Custom quote

Enterprise

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Multi-location brands
  • Franchise chains
  • Enterprise local SEO teams
  • Brands targeting AI search visibility

Not for

  • Single-location small businesses
  • Startups managing one Google Business Profile
  • Solo marketers wanting transparent self-serve pricing
  • Anyone without budget for a negotiated annual contract

Gotchas - check before you buy

high

Custom quotes hide per-location costs; comparison sites warn totals escalate with location count.

medium

Guess: listing sync can stop if you cancel. Verify contract terms on data ownership first.

medium

WordPress plugin ≤1.1.3 had a missing-authorization flaw (CVSS 5.3); update if installed.

Pros and cons

Pros

  • 4.4/5 rating across 1,124 G2 reviews
  • Ranked #1 in 15 G2 Fall 2025 Grid reports
  • One platform for listings, reviews, search, social, and pages
  • Named a G2 Enterprise Leader in SEO tools

Cons

  • Custom pricing, nothing published, you negotiate blind
  • Reddit SEOs repeatedly ask whether it is worth the cost
  • No cheap self-serve option for smaller buyers
  • Ownership in flux: CEO buyout withdrawn, $150M tender instead

Sources & method

- 10 sources - One medium-severity CVE in the Yext WordPress plugin; no platform breaches found in sources reviewed.

official x2review x4security x2news x2
  • CVE-2025-60129. Yext WordPress plugin missing authorization, Plugin versions ≤1.1.3 expose broken access control; CVSS 5.3 (medium). Fixed in later versions.

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 2/5. Reddit threads repeatedly question cost vs value
  • Ease of use. No usability evidence in sources
  • Feature depth: 4/5. Listings, reviews, search, social, pages in one platform
  • Support quality. No direct customer-support evidence found
  • Security posture: 3/5. One medium WordPress plugin CVE; publishes security page
  • 4.4/5 G2 rating 1,124 reviews
  • Custom quote Starting price No public pricing
  • #1 in 15 G2 Grids Market rank Fall 2025 reports
  • $200M Recent funding BlackRock investment

Pricing

Enterprise

Not disclosed

  • Pricing negotiated per account
  • Based on locations and products purchased
  • No published tiers or self-serve option

Security

One medium-severity CVE in the Yext WordPress plugin; no platform breaches found in sources reviewed.

  • CVE-2025-60129. Yext WordPress plugin missing authorizationPlugin versions ≤1.1.3 expose broken access control; CVSS 5.3 (medium). Fixed in later versions.⁶

What users say

G2 users rate Yext 4.4/5, while Reddit SEO communities frequently question whether the cost justifies the value.

Companies that use it

  • Cox
  • Kiehl's
  • Aviva Investors
  • Beloved UK
Full analysis

Based on 30+ public sources across reviews, security, pricing, and company news; pricing evidence is thin (custom quotes only).

Enterprise listings & reviews platform for big multi-location brands; overkill with opaque pricing for small ones.

Methodology

Based on 30+ public sources across reviews, security, pricing, and company news; pricing evidence is thin (custom quotes only).

Read how a report is made.

Sources

  1. Yext — 4.4 (1,124 reviews) on G2ai.g2.com
    review
  2. Yext Reviews on Trustpilottrustpilot.com
    review
  3. Is Yext Worth It? — r/SEOreddit.com
    review
  4. How Much Does Yext Cost? — Yext FAQyext.com
    official
  5. Yext vs BrightLocalbrightlocal.com
    review
  6. CVE-2025-60129 — NVDnvd.nist.gov
    security
  7. Yext WordPress plugin vulnerability — Wordfencewordfence.com
    security
  8. Yext homepage — enterprise agentic marketing platformyext.com
    official
  9. Yext CEO withdraws buyout proposalbarchart.com
    news
  10. Yext raises $200M from BlackRocklinkedin.com
    news

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