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Redtail Technology Review

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Should I use Redtail Technology?

The #1 CRM for financial advisors - redtailtechnology.com

· 1 month ago

Buy if you run a financial advisory firm and want a purpose-built, affordable CRM. Weigh its 2019 and 2026 data breaches carefully if you store sensitive client data.

Confidence

Medium. Based on ~30 public sources: G2/Capterra reviews, breach notifications, acquisition coverage, and vendor pages. Some quotes truncated in source snippets.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityOnly vendor marketing evidence; no independent user data
  • Security posture

Pricing

$39–$65/user/month

Redtail CRM

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo

Best for

  • RIA and financial advisory firms
  • Compliance-driven advisor teams
  • Firms already on the Orion platform
  • Advisors wanting built-in workflows and client texting

Not for

  • Sales teams outside financial services — it's advisor-specific
  • Solo users who just need a simple contact list
  • Buyers who can't tolerate a vendor with two breaches on record
  • Anyone wanting a free tier — trial only, then paid

Gotchas - check before you buy

high

Two breaches (2019, 2026) exposed client SSNs; class-action litigation is ongoing.

medium

Orion-owned since 2022; roadmap and value increasingly tied to Orion's ecosystem.

medium

Guess: CRM migrations are painful; exporting workflows and history is rarely clean.

low

Per-user pricing ($39–$65) adds up as your advisory team grows.

Pros and cons

Pros

  • Ranked the most popular CRM among financial advisors
  • Users consistently praise ease of use on G2
  • Affordable per-user pricing from $39/month
  • Includes workflows, automations, and Redtail Speak client texting
  • Tight integration with Orion's advisor tech stack

Cons

  • Data breach in 2019 exposed advisors' client data
  • 2026 breach reportedly exposed SSNs; unauthorized third-party access
  • Class-action lawsuit filed over the breach
  • Built for financial advisors only; weak fit elsewhere
  • No free tier — free trial, then paid plans

Sources & method

- 10 sources - Poor track record: client-data breaches in 2019 and 2026, SSNs reportedly exposed, class-action pending.

official x2review x4security x3news x1
  • 2019 data breach, Breach may have exposed personal client data of advisors' clients.
  • 2026 data breach, Unauthorized third party gained temporary access; SSNs reportedly exposed.
  • Class-action lawsuit, Data breach lawsuit investigation over exposed client information.
  • State AG notification (July 2026), Breach notification letter filed with the New Hampshire Attorney General.

Key stats

  • Value for money: 4/5

    Rating

  • $39–$65/user/month

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. $39/user/month is cheap for advisor-specific CRM
  • Ease of use: 4/5. G2 reviewers consistently praise ease of use
  • Feature depth: 4/5. Workflows, automations, texting, document vault, integrations
  • Support quality. Only vendor marketing evidence; no independent user data
  • Security posture: 1/5. Breaches in 2019 and 2026; SSNs exposed; litigation
  • 4.4/5 G2 rating Users praise ease of use
  • $39/user/mo Starting price Up to ~$65/user/mo
  • Yes Free trial New users only
  • Orion Advisor Solutions Owner Acquired April 2022

Pricing

Redtail CRM

$39–$65/user/month

  • Client management and workflows
  • Automations and Redtail Speak texting
  • Document vault and email archiving

Security

Poor track record: client-data breaches in 2019 and 2026, SSNs reportedly exposed, class-action pending.

  • 2019 data breachBreach may have exposed personal client data of advisors' clients.⁷
  • 2026 data breachUnauthorized third party gained temporary access; SSNs reportedly exposed.⁸
  • Class-action lawsuitData breach lawsuit investigation over exposed client information.⁹
  • State AG notification (July 2026)Breach notification letter filed with the New Hampshire Attorney General.

What users say

Advisors rate it highly (4.4/5 on G2) and consistently praise ease of use.

“We use Redtail Technology for our CRM.”
Reddit, r/CRM

Alternatives

Compare Redtail Technology with each alternative.

  • Wealthbox

    Leading Redtail competitor; simpler, modern advisor CRM.

    Redtail Technology vs Wealthbox

  • HubSpot CRM

    Free tier; better for non-advisor sales teams.

  • 360 View CRM

    Enterprise-grade alternative for larger advisory firms.

  • Google Sheets

    Free option if you just need a contact list.

Companies that use it

  • Heron Wealth
Full analysis

Based on ~30 public sources: G2/Capterra reviews, breach notifications, acquisition coverage, and vendor pages. Some quotes truncated in source snippets.

Affordable, popular advisor CRM — but two breaches (2019, 2026) exposed client SSNs.

Methodology

Based on ~30 public sources: G2/Capterra reviews, breach notifications, acquisition coverage, and vendor pages. Some quotes truncated in source snippets.

Read how a report is made.

Sources

  1. Redtail Technology Reviewsg2.com
    review
  2. Redtail CRM Review 2026: Pricing, Pros & Conssoftbliq.com
    review
  3. Redtail CRM Review 2026: Pricing, Pros and Conssmartasset.com
    review
  4. Redtail CRM Pricing, Reviews & Featurescapterra.com
    review
  5. The #1 CRM for Financial Advisorsredtailtechnology.com
    official
  6. Orion to Acquire Redtail Technologybusinesswire.com
    news
  7. Redtail CRM data breach exposes personal client datainvestmentnews.com
    security
  8. Redtail Technology Data Breach Exposes SSNsclaimdepot.com
    security
  9. Redtail Technology Data Breach Lawsuitclassactionu.org
    security
  10. Redtail Speakredtailtechnology.com
    official

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