Report

Should I Use Sprout Social?

sproutsocial.com·Analyzed 22 hours ago·9/20/2026·Based on 10 sources

Maximize your social ROI with Sprout Social, trusted by the world's most talked about brands.

Depends

Buy if you run social for a mid-size or large brand that needs listening, care, and analytics at scale.

Powerful enterprise social suite, 4.4/5 on G2 — but $79/seat annual billing makes it overkill for small teams.

Confidence: High

4.4/5

G2 rating

6,874 reviews

$79/seat/mo

Starting price

billed annually

Free tier

30-day free trial only

30,000+

Customers

businesses

Value for money

Pricing complaints dominate third-party reviews

Ease of use

4.4/5 across 6,874 G2 reviews

Feature depth

Publishing, listening, care, influencer suite in one

Support quality

Trustpilot 1.7/5 from 85 reviewers

Security posture

Trust center and MFA, but 2026 incident

Pros

Ranked #1 social listening product in G2's 2025 awards.^⁹
4.4/5 across 6,874 G2 reviews.^¹
Full suite: publishing, engagement, analytics, influencer marketing, review management.
Used by 30,000+ businesses, including US government agencies.¹⁰
30-day free trial before committing.^⁴

Cons

Expensive: $79/seat/month billed annually across five paid plans.^³
Only 1.7/5 on Trustpilot from 85 reviewers.^²
Disclosed a cybersecurity incident in June 2026.^⁶
Third-party reviewers call pricing the biggest drawback.
Reddit users report frustration trying to cancel.

Gotchas

high$79/seat compounds fast: five seats ≈ $4,740/year before add-ons.^³
mediumNo free tier — 30-day trial, then plans start at $79/seat annually.
mediumPremium Analytics and Social Listening are add-ons, not base features.
mediumLock-in pain: Reddit thread titled 'Need To Get Rid Of Sprout Social'.

Best for

Mid-size and enterprise social teams
Multi-brand agencies
Brands needing listening and social care
Regulated orgs wanting security docs

Not for

Solo creators and side projects
Small teams on a budget
Anyone who just needs a simple scheduler
Teams hunting a free tier

Companies that use it

FTC (US Federal Trade Commission)
US Department of Homeland Security

Pricing

Standard

$79/seat/mo billed annually

Entry tier of five plans
Guess: publishing and engagement basics

Enterprise

Not disclosed

Guess: top tier; premium analytics and listening add-ons priced separately

Security

trust center, mandatory MFA since April 2025; a June 2026 security incident was disclosed.

June 2026 cybersecurity incidentSprout Social disclosed a cybersecurity incident in June 2026; reports linked it to the Klue supply-chain attack.^⁶