Report

Should I Use TechSmith?

techsmith.com·Analyzed 1 day ago·9/18/2026·Based on 15 sources

Help teams learn, train, and stay aligned with Camtasia. Create screen recordings, video tutorials, how-to guides, and instructional content.

Depends

Buy Snagit or Camtasia if your team regularly produces training, tutorial, or support video — the products are mature and well rated (4.7/5 across 7,765 G2 reviews).

Beloved, mature screen-capture and video tools (4.7/5 G2); subscription pivot annoys loyalists. Buy if you make training video weekly.

Confidence: Medium

4.7/5

Vendor G2 rating

7,765 reviews

$64.5M

Est. annual revenue

Owler estimate

Yes

Free tier

Free trials; free web-based Camtasia

In transition

License model

Perpetual/maintenance being phased out

Value for money

Subscription shift triggered loyalty exodus threats

Ease of use

Snagit called minimalistic; long-term daily users

Feature depth

Powerful capture plus full editor with ML features

Support quality

Documents incidents, Log4J, and CVE responses publicly

Security posture

Old CVEs (one disputed), disclosed 2025 third-party incident

Pros

4.7/5 vendor rating across 7,765 G2 reviews^¹
Reviewers call Snagit powerful, top-tier screen capture^²
Claims billions of images and videos created to date
Free web-based Camtasia version recently launched
Public trust center, certification info, and vulnerability disclosure program¹³

Cons

Transitioning to subscription-only; perpetual licenses phased out^³
Long-time users threaten to leave over the subscription switch^⁴
Some long-time users claim Camtasia is getting worse^⁶
Assets add-on costs extra; its value is debated^⁷

Gotchas

highExisting maintenance grandfathered, but new purchases ride annual subscription renewals^³
mediumSnagit and Camtasia sold separately; capture plus editing means buying both^⁸
mediumVolume discounts go through resellers, not transparent self-serve pricing^⁸
mediumSeptember 2025 third-party incident disclosed; read the notice if compliance-sensitive¹¹

Best for

Training and L&D teams
Tutorial and how-to video creators
Support teams documenting workflows
Course creators editing narrated screencasts

Not for

Occasional screenshot takers — free OS tools suffice
Buyers who want perpetual licenses, not subscriptions
Full-scale e-learning course authoring (Articulate-class needs)
Async team video messaging (Loom-class use case)

Companies that use it

Virgin Media¹⁵

Pricing

Annual subscription (model transition)

Exact prices not confirmed in sources reviewed

Perpetual/maintenance grandfathered for existing customers
Free trials for Snagit and Camtasia
Volume discounts via resellers

Security

No active critical issues; two old CVEs (one disputed), patched Log4J, and a disclosed September 2025 third-party incident.

CVE-2020-18171 (disputed)Snagit 19.1.0.2653 flagged for insecure deserialization; TechSmith published a dispute statement.^⁹
CVE-2020-18169Snagit vulnerability listed on NVD; details limited in sources reviewed.¹⁰
Third-party service incident (8 Sep 2025)TechSmith disclosed a third-party incident affecting its services; see the official security notice.¹¹
Alleged data listingBrinztech reported TechSmith data offered for sale (Sep 2025); unverified, treat as unconfirmed.¹²