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The Dodo Review

Depends

Should I use The Dodo?

The Dodo serves up emotionally and visually compelling, highly sharable animal-related stories and videos to help make caring about animals a viral cause. - thedodo.com

· 2 weeks ago

The Dodo is free, ad-supported animal entertainment, not software — nobody 'buys' it except advertisers and DodoVet subscribers. Watch it if you love animals, sponsor it if you sell pet products, skip it if you want rigorously sourced reporting; evidence is thin, so confidence is low.

Confidence

Low. Based on 20+ public sources; most snippets were truncated and several critical sources are Reddit threads, so confidence is low.

Ratings

  • Value for money
  • Ease of use
  • Feature depthNot applicable; media brand, not software
  • Support qualityNo support model in evidence
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Animal lovers wanting daily feel-good videos
  • Parents of young animal fans (content screened by reviewers)
  • Pet brands chasing viral sponsored reach

Not for

  • Any team buying software — there is no product here
  • Viewers wanting rigorously sourced animal reporting
  • Anyone citing it as a factual source on rescues or breeds

Gotchas - check before you buy

medium

The 100M+ reach figure is self-reported marketing, not audited

medium

DodoVet subscription pricing not disclosed in sources reviewed

medium

Rescue-story accuracy is widely disputed; verify before sharing with kids

low

No public security page published

Pros and cons

Pros

  • Claims reach of 100M+ pet owners across social platforms
  • Free to watch on web, YouTube, and social
  • Screened by parent-focused content reviewers like Bark and Screenwise
  • Extends into pet-product reviews and DodoVet telehealth

Cons

  • Users allege rescue videos are staged or exaggerated
  • Credibility questioned in dog-owner communities
  • Animal-behavior educators call its sourcing unreliable
  • Criticized for breed-biased framing

Sources & method

- 11 sources - No known vulnerabilities found in the sources reviewed.

official x1review x6security x1news x3

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Free content; monetized through ads
  • Ease of use: 4/5. Open site or app, done
  • Feature depth. Not applicable; media brand, not software
  • Support quality. No support model in evidence
  • Security posture: 3/5. No public security page found
  • 100M+ pet owners Claimed reach Self-reported via Shorty Awards entry
  • Free Price to watch Ad-supported media brand
  • DodoVet telehealth Paid spin-off Subscription launched 2022 with TeleTails

Pricing

Free tier: Yes

Security

No known vulnerabilities found in the sources reviewed.

What users say

Viewers love the emotional animal stories, but dog-owner and welfare communities repeatedly question the accuracy and staging of its rescue videos.

“"The Dodo" rescue videos are fake af.”
Reddit, r/unpopularopinion
“The Dodo is Full of Shit”
Reddit, r/Dogfree
“Please, let trusting The Dodo as a source go extinct.”
Why Animals Do The Thing (blog)

Companies that use it

  • Guardio
  • TeleTails⁹
Full analysis

Based on 20+ public sources; most snippets were truncated and several critical sources are Reddit threads, so confidence is low.

Free animal-video media brand, not software. Fun to watch, credibility disputed; only pet brands have a reason to pay.

Methodology

Based on 20+ public sources; most snippets were truncated and several critical sources are Reddit threads, so confidence is low.

Read how a report is made.

Sources

  1. The Dodo — For Animal Peoplethedodo.com
    official
  2. The Dodo: the no. 1 digital media brand for animal content (Shorty Awards)shortyawards.com
    review
  3. The Dodo: A YouTube Channel Review for Parents — Barkbark.us
    review
  4. Is TheDodo credible? — Reddit r/dogsreddit.com
    review
  5. "The Dodo" rescue videos are fake af — Reddit r/unpopularopinionreddit.com
    review
  6. The Dodo is Full of Shit — Reddit r/Dogfreereddit.com
    review
  7. Please, let trusting The Dodo as a source go extinct — Why Animals Do The Thingblog.whyanimalsdothething.com
    review
  8. The Dodo launches pet products review — Axiosaxios.com
    news
  9. The Dodo partners with TeleTails to launch DodoVet — Vox Mediavoxmedia.com
    news
  10. How The Dodo became a viral media empire — Wiredwired.com
    news
  11. The Dodo security page (none found)thedodo.com
    security

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