VERDICT
Yahoo/AOL's cookie-consent service (guce.yahoo.com / guce.advertising.com), not a purchasable product - uk.news.yahoo.com
Skip. Nobody can buy this: GUCE is Yahoo and AOL's built-in cookie-consent service shown at sign-in on Yahoo properties. Anyone shopping for software called 'Guce' should look elsewhere — this is infrastructure, not a product.
Low. Based on 9 relevant public sources. Most 'Guce' search hits are unrelated homonyms (a Bay Area rapper, Côte d'Ivoire's trade single window, a UK community-energy co-op) and were excluded.
Not disclosed
high
Blocklists and DNS filters that include guce silently break Yahoo Mail and AOL sign-ins.
medium
No direct support channel; affected users end up on Microsoft Q&A, JustAnswer, and forums.
medium
'Removal guides' mislead — it is not adware and returns with any Yahoo sign-in.
Ease of use: 2/5
Rating
Not disclosed
Starting price
9
Sources
Analyzed
Not disclosed
No known vulnerabilities found in the sources reviewed.
Users overwhelmingly encounter GUCE as an unwanted blocker at Yahoo/AOL sign-in and frequently mistake it for malware.
“Guce.Advertising Malware-I am VERY FRUSTRATED”
“I can't access AOL on my computers due to Guce”
“Get rid of guce.advertising.com”
Based on 9 relevant public sources. Most 'Guce' search hits are unrelated homonyms (a Bay Area rapper, Côte d'Ivoire's trade single window, a UK community-energy co-op) and were excluded.
Not a product — GUCE is Yahoo/AOL's consent gate. Can't buy it, can't remove it; blocking it breaks Yahoo sign-in.
Based on 9 relevant public sources. Most 'Guce' search hits are unrelated homonyms (a Bay Area rapper, Côte d'Ivoire's trade single window, a UK community-energy co-op) and were excluded.
Anonymous. You can change your vote.
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