shouldiuse.io

VERDICT

Should I use VG Insights (Video Game Insights)?

Games industry data and analysis — Steam revenue, units, and player estimates - vginsights.com

Depends. Buy if you need ballpark Steam sales figures for market research or niche scouting; the free tier covers most of that. Skip if you need exact sales numbers, non-Steam platforms, or a vendor with settled product direction.

Confidence

Medium. Based on 20+ public sources; pricing details and support evidence were thin.

Ratings

  • Value for money
  • Ease of useNo direct evidence in sources
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Indie devs scoping Steam niches
  • Publishers doing competitor research
  • Analysts and journalists citing sales
  • Investors tracking game market trends

Not for

  • Teams needing exact sales figures — these are estimates
  • Mobile-only studios wanting PC context without Sensor Tower
  • Buyers needing a stable, settled vendor post-acquisition
  • Anyone targeting Epic/itch/GOG, not Steam

Gotchas - check before you buy

high

Estimates derive from a reviews-to-sales multiplier; real sales can diverge sharply

medium

Acquired by Sensor Tower; the site redirects and the roadmap is unclear

medium

Enterprise pricing is opaque — sales contact only, no public numbers

medium

Users report estimates missing actual sales by large margins

Pros and cons

Pros

  • Free revenue, unit, and player estimates for nearly every Steam game
  • Widely cited by analysts, press, and industry reports
  • Backed by Sensor Tower's data infrastructure after acquisition
  • Enterprise accounts available for larger data needs

Cons

  • Revenue figures are estimates; devs question their reliability
  • Steam-centric data; other platforms undercovered
  • Post-Sensor Tower migration creates product and URL uncertainty
  • Users report estimate errors versus actual sales

Sources & method

Analyzed 9/25/2026 - 8 sources - Publishes a security page and SPF records; no known vulnerabilities found in the sources reviewed.

official x1review x4security x1news x2

Key stats

  • Value for money: 3/5

    Rating

  • Not disclosed

    Starting price

  • 8

    Sources

  • Analyzed

  • Value for money: 3/5. Strong free tier; paid estimate accuracy is contested
  • Ease of use. No direct evidence in sources
  • Feature depth: 3/5. Steam-deep; Sensor Tower adds mobile/console breadth
  • Support quality. No support evidence in sources
  • Security posture: 4/5. Public security page, SPF set, no disclosed issues
  • Yes Free tier paid Full Access tier exists
  • Sensor Tower Owner vginsights.com now redirects post-acquisition
  • Steam-first Data coverage revenue, units, players per game
  • Reviews-to-sales Estimate method multiplier-based, accuracy debated

Pricing

Free tier: Yes

Security

Publishes a security page and SPF records; no known vulnerabilities found in the sources reviewed.

What users say

Devs and analysts find it useful for ballpark Steam sales figures, but widely acknowledge the estimates are rough and debated.

“Is Vginsights reliable?”
Reddit, r/gamedev
“According to vginsights, Factorio made $123 million”
Hacker News
“FNAF has earned approximately $113.9 million in revenue”
Reddit, r/fivenightsatfreddys

Companies that use it

  • InvestGame⁷
  • How To Market A Game (Chris Zukowski)
  • GameDiscoverCo
Full analysis

Based on 20+ public sources; pricing details and support evidence were thin.

Handy free Steam sales estimates — but they're ballpark only, and the Sensor Tower acquisition leaves direction unclear.

Methodology

Based on 20+ public sources; pricing details and support evidence were thin.

Sources

  1. Is Vginsights reliable? : r/gamedevreddit.com
    review
  2. VG Insights Alternatives After the Sensor Tower Move (2026)steampageanalyzer.com
    news
  3. Steam Revenue Estimators Compared: 4 Tools Testedsteampageanalyzer.com
    review
  4. Video Game Insights — Steam stats for every gamevginsights.medium.com
    official
  5. Video Game Insights releases a Full Access account!reddit.com
    review
  6. Indie hidden gems that failed due to lack of marketingreddit.com
    review
  7. The Global State of Game Publishing & Marketing Report 2025investgame.net
    news
  8. Product security pagevginsights.com
    security

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