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VERDICT

Should I use VouchedFor?

Home to the UK's most trusted financial adviser reviews - vouchedfor.co.uk

Depends. UK financial and mortgage advisers who need verified client reviews and regulated-lead enquiries should trial it; consumers can use it free. Skip it if you operate outside UK advice sectors or need published pricing before committing.

Confidence

Medium. Based on 30+ public sources; no published pricing figures found.

Ratings

  • Value for moneyNo published pricing to judge
  • Ease of useNo direct usability evidence
  • Feature depth
  • Support qualityTrustpilot sentiment not verifiable from snippets
  • Security posture

Pricing

Free

Consumer search & reviews

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Adviser membershipNot published
ElevationNot published

Best for

  • UK financial and mortgage advisers
  • Advice firms wanting verified review widgets
  • Consumers vetting an adviser for free
  • Large firms running client feedback surveys

Not for

  • Advisers outside the UK
  • SaaS, retail or trades wanting generic review volume
  • Firms demanding published pricing before a sales call
  • Advisers wanting unlimited leads without quota caps

Gotchas - check before you buy

medium

Lead flow capped by tier quota — a quiet month still costs full membership

medium

No published prices; you learn costs only after sales contact

medium

Paying firms can rank above non-payers, so visibility isn't pure merit

low

Elevation tier has separate T&Cs; check renewal and exit clauses before signing

Pros and cons

Pros

  • UK's main verified-review site for financial and mortgage advisers
  • Free for consumers to find and vet advisers
  • Directory expanding to cover all UK regulated advice firms
  • Adopted by big firms like Quilter for client surveys
  • Free website widgets display verified reviews on firm sites

Cons

  • Adviser membership is paid; leads capped by tier enquiry quotas
  • No upfront price list; costs sit in support docs
  • Long-running criticism that listings favour paying firms
  • UK-only value; irrelevant outside regulated advice, mortgages, law

Sources & method

Analyzed 10/04/2026 - 14 sources - No known vulnerabilities found in the sources reviewed.

official x3review x3security x1news x7

Key stats

  • Feature depth: 4/5

    Rating

  • Free

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money. No published pricing to judge
  • Ease of use. No direct usability evidence
  • Feature depth: 4/5. Verified reviews, client surveys, Top Rated guide, Elevation tier
  • Support quality. Trustpilot sentiment not verifiable from snippets
  • Security posture: 3/5. Public security page; no disclosed incidents
  • Yes Free for consumers Advisers and firms pay membership
  • £9m Acquisition Fintel bought VouchedFor and AKG, 2023
  • $840.3K Reported funding Crunchbase estimate
  • 5 employees Reported team size Craft.co figure; may be dated

Pricing

Consumer search & reviews

Free

  • Find and check UK advisers
  • Read verified client reviews

Adviser membership

Not published

  • Verified review collection
  • Quota of enquiries per period

Elevation

Not published

  • Premium firm programme
  • Separate terms and conditions

Security

No known vulnerabilities found in the sources reviewed.

What users say

Advice firms heavily promote their VouchedFor ratings as trust signals, while independent reviews of the platform itself are sparse in available sources.

Alternatives

Compare VouchedFor with each alternative.

  • Unbiased

    Larger UK adviser directory; consumers frequently compare it with VouchedFor

    VouchedFor vs Unbiased

  • Trustpilot

    General review platform; cheaper but no adviser credential verification

  • Google Business Profile reviews

    Free reviews with broad reach, minus credential checks

Companies that use it

  • Quilter⁷
  • The Private Office12
  • Shackleton
  • Crowe Financial Planning
  • MKC Wealth
Full analysis

Based on 30+ public sources; no published pricing figures found.

UK's main verified-review site for advisers. Free for consumers; paid membership with enquiry quotas for firms. Pricing not public.

Methodology

Based on 30+ public sources; no published pricing figures found.

Sources

  1. VouchedFor homepagevouchedfor.co.uk
    official
  2. VouchedFor membership costs (support)support.vouchedfor.co.uk
    official
  3. VouchedFor security pagevouchedfor.co.uk
    security
  4. Money to the Masses: VouchedFor reviewmoneytothemasses.com
    review
  5. Trustpilot reviews of VouchedFortrustpilot.com
    review
  6. Fintel buys VouchedFor and AKG for £9mcitywire.com
    news
  7. Quilter adopts VouchedFor client survey systemmoneymarketing.co.uk
    news
  8. VouchedFor directory to feature all regulated advice firmsftadviser.com
    news
  9. Listings websites favour the firms that pay themthetimes.com
    news
  10. VouchedFor company profilecraft.co
    news
  11. Crunchbase company profilecrunchbase.com
    news
  12. The Private Office VouchedFor reviews pagetheprivateoffice.com
    review
  13. Elevation terms and conditionsvouchedfor.co.uk
    official
  14. VouchedFor review widget for websiteswidg.io
    news

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