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Should I use WP All Import?

WordPress CSV imports and WordPress XML imports are easy with WP All Import. - wpallimport.com

Worth it. Buy it if you regularly push large or messy CSV/XML feeds into WordPress or WooCommerce — it is the category default with a 4.7/5 rating. Skip it for small one-off imports, and if you buy, patch fast: the plugin has a repeated CVE history.

Confidence

Medium. Based on 12+ public sources cited above; most snippets were truncated and no exact Pro pricing figures appeared in evidence.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support-quality signal in reviewed sources
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
ProNot disclosed in reviewed sources — see wpallimport.com/pricing

Best for

  • WooCommerce stores syncing supplier product feeds
  • Listing sites (real estate, jobs) bulk-loading data
  • Agencies migrating or staging WordPress content
  • Programmatic SEO page builds

Not for

  • Anyone importing a few dozen rows once — truck for groceries
  • Non-technical editors; XML/XPath mapping is not beginner-friendly
  • Security-sensitive sites without a strict plugin-patching routine
  • Buyers chasing lifetime deals — unlimited licenses are discontinued

Gotchas - check before you buy

high

Recurring CVE history — file upload and RCE flaws — patch within days of releases.

medium

Unlimited/lifetime licenses were retired; expect recurring annual fees going forward.

medium

Reddit threads openly debate whether the subscription is still worth the cost.

medium

Very large WooCommerce imports often require server tuning or third-party speed plugins.

Pros and cons

Pros

  • Imports CSV, XML, Excel, Google Sheets into any post type or field
  • 4.7/5 rating across 1,962 reviews
  • Drag-and-drop mapping into WooCommerce and theme/plugin fields
  • 90-day money-back guarantee on purchases
  • Zapier integration for export-triggered workflows

Cons

  • Repeated CVEs, including a 2025 remote code execution flaw
  • Lifetime licenses discontinued; subscription pricing is now the model
  • Users report slow large imports and hunt optimization workarounds
  • Some users still seek alternatives for complex import cases
  • Most useful features require the paid Pro upgrade

Sources & method

Analyzed 9/20/2026 - 12 sources - Recurring CVE history including a recent RCE; the vendor patches actively and runs a security page. Update immediately on release.

official x4review x5security x3
  • CVE-2025-12733, Reported as a remote code execution vulnerability in the WP All Import plugin.
  • CVE-2026-2830, Vulnerability in the Drag & Drop importer; security bulletins issued.
  • CVE-2022-2268, Admin+ arbitrary file upload in versions before 3.6.8.

Key stats

  • Value for money: 3/5

    Rating

  • $0

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 3/5. Users debate whether the price still pays off
  • Ease of use: 4/5. Drag-and-drop mapping praised across independent reviews
  • Feature depth: 5/5. CSV, XML, Excel, Sheets, images, custom fields, add-ons
  • Support quality. No support-quality signal in reviewed sources
  • Security posture: 2/5. Multiple CVEs including RCE and file upload
  • 4.7/5 WordPress.org rating 1,962 reviews
  • 11 G2 reviews small sample size
  • Yes Free tier core plugin on WordPress.org
  • 90 days Money-back guarantee vendor-backed

Pricing

Free

$0

  • Drag & drop CSV/XML imports
  • Listed on WordPress.org

Pro

Not disclosed

  • WooCommerce and other add-ons
  • Multi-site licensing options

Security

Recurring CVE history including a recent RCE; the vendor patches actively and runs a security page.

  • CVE-2025-12733Reported as a remote code execution vulnerability in the WP All Import plugin.⁹
  • CVE-2026-2830Vulnerability in the Drag & Drop importer; security bulletins issued.10

Update immediately on release.

  • CVE-2022-2268Admin+ arbitrary file upload in versions before 3.6.8.11

What users say

Users call it the most capable WordPress importer for complex feeds, but debate the price and struggle with very large imports.

“WP All Import is super helpful when i…”
G2 review
“Unfortunately, I'm a little late to t…”
Reddit, r/Wordpress

Companies that use it

  • Kool Kat Web Designs
Full analysis

Based on 12+ public sources cited above; most snippets were truncated and no exact Pro pricing figures appeared in evidence.

WordPress's default power-importer. Buy for recurring bulk XML/CSV feeds into WooCommerce; skip for simple one-offs.

Methodology

Based on 12+ public sources cited above; most snippets were truncated and no exact Pro pricing figures appeared in evidence.

Sources

  1. WP All Import – Drag & Drop Import (WordPress.org)wordpress.org
    official
  2. WP All Import homepagewpallimport.com
    official
  3. Pricingwpallimport.com
    official
  4. Your Last Chance To Buy Unlimited, Lifetime Licenseswpallimport.com
    official
  5. WP All Import Reviews (G2)g2.com
    review
  6. Is WP All Import/Export still worth the cost? (Reddit)reddit.com
    review
  7. Any WP All Import Alternatives for Complex Imports? (Reddit)reddit.com
    review
  8. Importing WooCommerce Products with WP All Import: Full Reviewoxygenbuilder.com
    review
  9. CVE-2025-12733 (SentinelOne)sentinelone.com
    security
  10. CVE-2026-2830 (CVE Record)cve.org
    security
  11. CVE-2022-2268 (WPScan)wpscan.com
    security
  12. Speeding up WP All Import imports using Scalability Prosuperspeedyplugins.com
    review

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