VERDICT
Should I use Zacks?
Not disclosed - zacks.com
Depends. Buy only if you're an active DIY stock picker who'll use the Rank system and screeners weekly. Passive investors and anyone wary of data breaches should skip it.
Confidence
Medium. Based on 20+ public sources; many snippets were truncated, so some details (e.g., Ultimate pricing) are unconfirmed.
Ratings
Pricing
$59/month
Premium subscription
ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Zacks UltimateNot confirmed in reviewed sources
Best for
- Active DIY stock pickers
- Quant screener users
- Earnings-estimate-driven traders
- Investors wanting broker-integrated ratings
Not for
- Passive index investors
- Value investors wanting deep fundamental reports
- Privacy-conscious users given breach history
- Anyone expecting the advertised 25% annual returns
Gotchas - check before you buy
high
Leaked credentials from past breaches may still circulate; change passwords
medium
Trial converts to paid; subscription renews around $59/month
medium
Constant upsells to premium tiers and third-party subscriptions
medium
Cancel and refund complaints appear on the BBB profile
Pros and cons
Pros
- Zacks Rank is a long-running, earnings-estimate-driven rating system
- Research is distributed through major brokers like Fidelity
- Covers stocks, mutual funds, and ETFs in one place
- Free membership tier with basic research access
Cons
- Value-investing communities question report quality
- Headline claims like 25% average annual returns are contested by users
- Trustpilot feedback is mixed; only 173 reviewers
- BBB complaint record exists against the company
- Repeated data breaches undermine trust
Sources & method
official x3review x6security x3news x2
- 12 million accounts leaked by cybercriminal, Malwarebytes reported in Feb 2025 that a cybercriminal leaked 12 million Zacks accounts, stemming from an earlier breach.
- Breach listed on Have I Been Pwned, HIBP documents a December 2022 Zacks breach affecting millions of email and password pairs.
- Company's own breach notice, Zacks maintains a breach notification page with updates as of June 2023.
Key stats
Value for money: 2/5
Rating
$59/month
Starting price
14
Sources
Analyzed
- Value for money: 2/5. $59/month with constant upsells
- Ease of use. No usable evidence
- Feature depth: 4/5. Rank system, screeners, funds, ETFs
- Support quality. No usable evidence
- Security posture: 1/5. 12M accounts breached; repeat leaks
- $59/mo Starting price Zacks Premium subscription
- Yes Free tier Basic research access; trial converts to paid
- 12M accounts Breach impact Emails and passwords leaked
- 173 Trustpilot reviewers Mixed feedback
Pricing
Premium subscription
$59/month
- Zacks Rank stock recommendations
- Analyst-written reports
Zacks Ultimate
Not confirmed in reviewed sources
- Top-tier recommendations
- Premium extras
Security
Repeat breach victim: ~12 million accounts exposed; credentials resurfaced in 2025 leaks.
- Company's own breach noticeZacks maintains a breach notification page with updates as of June 2023.⁴
What users say
Reddit and Trustpilot users are skeptical of report quality and marketing claims, though some still use the screeners and Rank data.
“Zacks reports are trash.. do you agree?”
“Zacks's 25% annually average return for 30 years.”
“12 million emails and passwords stolen in Zacks data breach”
Alternatives
Compare Zacks with each alternative.
Morningstar
Deeper fund research; better for long-term fundamentals.
Motley Fool
Stock-pick newsletters; a different advice style.
Zacks vs Motley FoolFidelity research
Broker accounts often include Zacks-grade reports free.
Zacks vs Fidelity research
Free screeners (e.g. Finviz)
Guess: casual screeners may not need a paid subscription.
Companies that use it
- Fidelity³
- Nasdaq
Full analysis
Based on 20+ public sources; many snippets were truncated, so some details (e.g., Ultimate pricing) are unconfirmed.
Solid quant screeners for active stock pickers; weak for passive investors, with a 12M-account breach history and pushy upsells.
Methodology
Based on 20+ public sources; many snippets were truncated, so some details (e.g., Ultimate pricing) are unconfirmed.
Sources
- official
- Zacks Stock Rankzacks.comofficial
- Zacks Investment Research - Fidelityresearch2.fidelity.comofficial
- Zacks Breach Notificationzacks.comsecurity
- 12 Million Zacks accounts leaked by cybercriminal - Malwarebytesmalwarebytes.comsecurity
- Zacks Data Breach - Have I Been Pwnedhaveibeenpwned.comsecurity
- Zacks Investment Research Reviews - Trustpilottrustpilot.comreview
- review
- review
- Zacks vs. Morningstar - Investopediainvestopedia.comreview
- Zacks Review 2025 - Wall Street Survivorwallstreetsurvivor.comreview
- review
- How Zacks.com Profits by Selling 3rd Party Subscriptions - MarketingSherpamarketingsherpa.comnews
- news
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