ActiveCampaign
Depends
Confidence: Medium
Buy it if you run serious multi-channel lifecycle marketing and accept per-contact pricing that users say keeps rising.
Comparison
ActiveCampaign vs Emailtooltester
ActiveCampaign lands on Depends, and Emailtooltester lands on Worth it.
Emailtooltester
Worth it
Confidence: Medium
Use it free to shortlist email tools . its deliverability tests and cost calculator are genuinely useful.
| Compare | ActiveCampaign | Emailtooltester |
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | SMB marketing teams | Small businesses picking an email platform |
| Who it's not for | Tiny contact lists . per-contact pricing makes it bad value | Anyone wanting software . it reviews tools, it doesn't replace them |
| Privacy | Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record.⁹ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | Insufficient evidence in reviewed sources | No evidence found |
| Public sentiment | Users praise the automation depth but increasingly complain about rising prices and question the CRM.⁵ | Its reviews and deliverability stats are widely cited by vendors and bloggers, but direct user reviews of the site itself are scarce on G2. |
| Biggest gotcha | Pricing scales with contact count; Reddit threads document users leaving over increases.³ | Guess: monetized via affiliate referrals, so rankings may favor partners . cross-check before buying.12 |
Pick ActiveCampaign when
- SMB marketing teams
- Email/SMS lifecycle automation
- Teams outgrowing basic senders
- Ecommerce and agency use cases
When ActiveCampaign is not a fit
- Tiny contact lists . per-contact pricing makes it bad value
- Buyers wanting a primary sales CRM
- Anyone needing only a simple newsletter sender
- Price-sensitive teams after the latest hikes
Pick Emailtooltester when
- Small businesses picking an email platform
- Comparing newsletter tool pricing
- Deliverability benchmark checks
- Marketers wanting hands-on tool tests
When Emailtooltester is not a fit
- Anyone wanting software . it reviews tools, it doesn't replace them
- Buyers who take one site's word and skip vendor trials
- Enterprise procurement needing audited, contractual vendor data
- Teams that already chose their email platform
Sources
- ActiveCampaign Review 2026 - When (and when not to)emailtooltester.comreview
- ActiveCampaign Review: Why I No-Longer Recommendianbrodie.comreview
review
review
- Trustpilot reviews of activecampaign.comtrustpilot.comreview
- ActiveCampaign Pricingactivecampaign.comofficial
- ActiveCampaign raises $240M at a $3B valuationtechcrunch.comnews
- Data breach of marketing platform ActiveCampaignblog.bitbox.swisssecurity
- CVE-2026-9691: ActiveCampaign Integration Auth Bypasssentinelone.comsecurity
security
- EmailTooltester.comemailtooltester.comofficial
- MailerLite Review (2026)emailtooltester.comofficial
- Email Deliverability Testemailtooltester.comofficial
- Email Marketing Cost Calculatoremailtooltester.comofficial
- EmailTooltester ebook (2017)emailtooltester.comofficial