shouldiuse.io

Categories

VERDICT

ActiveCampaign Review

Depends

Should I use ActiveCampaign?

Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points. - activecampaign.com

· 1 month ago

Buy it if you run serious multi-channel lifecycle marketing and accept per-contact pricing that users say keeps rising. Skip it if you just need a simple sender or want a primary sales CRM.

Confidence

Medium. Based on ~20 public sources; many review snippets were truncated, so exact prices and ratings were not quotable.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityInsufficient evidence in reviewed sources
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • SMB marketing teams
  • Email/SMS lifecycle automation
  • Teams outgrowing basic senders
  • Ecommerce and agency use cases

Not for

  • Tiny contact lists — per-contact pricing makes it bad value
  • Buyers wanting a primary sales CRM
  • Anyone needing only a simple newsletter sender
  • Price-sensitive teams after the latest hikes

Gotchas - check before you buy

high

Pricing scales with contact count; Reddit threads document users leaving over increases.

high

A reported data breach led to phishing targeting customers; enable login verification.

medium

Its CRM draws user skepticism — don't make it your sales system of record.

medium

Its WordPress plugin has multiple CVEs — patch fast or skip the plugin.

Pros and cons

Pros

  • Users consistently praise the automation and feature depth
  • Email, SMS, WhatsApp and AI-agent marketing in one platform
  • 14,825 G2 reviews, a very large feedback base
  • Independent testers rank it among the best marketing tools
  • Reviewers call it easy to use

Cons

  • A nine-year user no longer recommends it
  • Users say it's pricing itself out
  • Users question its CRM beyond email and automations
  • Trustpilot feedback is mixed
  • Users publicly discuss company drama and uncertainty

Sources & method

- 11 sources - Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record.

official x1review x6security x3news x1
  • Data breach at the platform, Bitbox and Unchained publicly reported being impacted by an ActiveCampaign data leak used for phishing.
  • WordPress plugin CVEs, Multiple CVEs in the ActiveCampaign WordPress plugin, including stored XSS, missing authorization, and an integration auth bypass.
  • Abused for phishing, Attackers exploited ActiveCampaign to deliver thousands of AI-generated phishing emails.

Key stats

  • Value for money: 3/5

    Rating

  • Not disclosed

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 3/5. Users say it is pricing itself out
  • Ease of use: 4/5. Reviewers describe it as easy to use
  • Feature depth: 4/5. Deep automations plus email, SMS, WhatsApp, CRM
  • Support quality. Insufficient evidence in reviewed sources
  • Security posture: 2/5. Reported breach plus WordPress plugin CVEs
  • 14,825 G2 reviews plus 300+ G2 badges, Spring 2026
  • 180,000+ Customers businesses, per vendor pricing page
  • $3B Valuation $240M raised, 2021

Pricing

Not disclosed

Security

Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record.

  • Data breach at the platformBitbox and Unchained publicly reported being impacted by an ActiveCampaign data leak used for phishing.⁹
  • WordPress plugin CVEsMultiple CVEs in the ActiveCampaign WordPress plugin, including stored XSS, missing authorization, and an integration auth bypass.10
  • Abused for phishingAttackers exploited ActiveCampaign to deliver thousands of AI-generated phishing emails.11

What users say

Users praise the automation depth but increasingly complain about rising prices and question the CRM.

“ActiveCampaign is pricing itself out. Best alternatives?”
Reddit, r/Emailmarketing (post title)

Companies that use it

  • Bitbox⁹
  • Unchained
  • Flowout
  • Thrive Digital
  • Forethought
Full analysis

Based on ~20 public sources; many review snippets were truncated, so exact prices and ratings were not quotable.

Powerful SMB marketing automation, but contact-based pricing is squeezing users and its CRM is questioned. Verdict: depends.

Methodology

Based on ~20 public sources; many review snippets were truncated, so exact prices and ratings were not quotable.

Read how a report is made.

Sources

  1. ActiveCampaign Review 2026 - When (and when not to)emailtooltester.com
    review
  2. ActiveCampaign Review: Why I No-Longer Recommendianbrodie.com
    review
  3. ActiveCampaign is pricing itself out. Best alternatives?reddit.com
    review
  4. Is ActiveCampaign good as a CRM, not just email/automations?reddit.com
    review
  5. ActiveCampaign Reviews on G2g2.com
    review
  6. Trustpilot reviews of activecampaign.comtrustpilot.com
    review
  7. ActiveCampaign Pricingactivecampaign.com
    official
  8. ActiveCampaign raises $240M at a $3B valuationtechcrunch.com
    news
  9. Data breach of marketing platform ActiveCampaignblog.bitbox.swiss
    security
  10. CVE-2026-9691: ActiveCampaign Integration Auth Bypasssentinelone.com
    security
  11. Attackers exploit ActiveCampaign to Deliver AI Phishingfortra.com
    security

Add this review to your site

This check for ActiveCampaign says Depends.

Put the badge on your site.

Visitors see the independent review.

The link points here, and search engines follow it.

This is the badge visitors see on your site.

Depends ActiveCampaign Independent review on Should I Use It

Paste one snippet. Keep the link as it is. A nofollow tag stops search engines from following it.

Rate this review

Anonymous. You can change your vote.

Loading votes…

Comments

One queue. No nested comments. Give a display name first. Limit: 200 words per comment and 7 comments per day. You can edit or delete yours.

Save a name to write a comment.

0 / 200 words

No comments yet.