shouldiuse.io

Report

Should I Use Email Vendor Selection?

emailvendorselection.com·Analyzed 20 hours ago··Based on 12 sources

Email service provider selection – everything you need to select and evaluate email marketing software tools

Depends

Depends

Free, well-cited expert resource if you are actively choosing an email platform — use it as a research starting point, not the final word.

Free expert review site for choosing email tools — useful research aid, not software; mind the vendor partnerships.

Confidence: Medium

Free

Cost to read

No paid tiers found

5

Major outlet citations

CIO.com, G2, Smart Insights, Practical Ecommerce, MediaPost

None

Security page

No public security page on its own domain

Value for money5

Free expert content

Feature depth4

Deep guides: selection, RFPs, GDPR, migration, per-vendor

Security posture2

No public security page found

Pros

  • Free expert guidance from named consultant Jordie van Rijn²
  • Cited by, G2's RFP guide, and Practical Ecommerce³
  • End-to-end buying coverage: selection, RFPs, GDPR checks, migrations10
  • Third-party reviewers describe its reviews as strict and thorough⁷
  • Practical security guidance on ESP data security, ISO 27001, GDPR

Cons

  • Not deployable software — purely editorial guidance¹
  • Exclusive Moosend partnership raises conflict-of-interest questions⁵
  • Vendors advertise its '#1' rankings, suggesting promotional dynamics⁶
  • No public security page for its own site⁹
  • No published pricing for consultancy or buyer's guide services11

Gotchas

  • mediumExclusive Moosend collaboration and vendor-quoted rankings — cross-check picks on G2 or Reddit before deciding⁵
  • lowConsultancy and buyer's guides exist beyond free articles; no public pricing disclosed11
  • lowIts own domain publishes no security page; don't expect security documentation here⁹

Best for

  • Teams shortlisting email marketing tools
  • Buyers running a MarTech RFP
  • Marketers checking ESP GDPR compliance
  • Anyone planning an ESP migration

Not for

  • Anyone expecting software — it's guidance, not a tool
  • Buyers wanting rankings with zero vendor ties
  • Shoppers who won't cross-check picks on G2 or Reddit

Pricing

Site access

Free

  • Vendor reviews and selection guides
  • Buyer's guide and consultancy sold separately

Security

No known public vulnerabilities found in the sources reviewed.

What users say

Practitioners and media cite it as a go-to ESP-selection resource, though it is cited more often than independently reviewed.

“See Jordie's Email Vendor Selection for more advice”
— Smart Insights, ESP selection guide
“Services like email vendor selection and email connect will help...”
— Reddit, r/Emailmarketing
“Email Vendor Selection is a highly specialized...”
— Elastic Email blog

Alternatives

Compare Email Vendor Selection with each alternative.

Reddit r/Emailmarketing

Unfiltered practitioner takes on ESPs

Full analysis

Based on 20+ public sources; mostly third-party citations and vendor references, few direct user reviews.

Sources

  1. Email Vendor Selection Review Methodology and Policyemailvendorselection.com
    official
  2. What to watch for when choosing an Email marketing providersmartinsights.com
    review
  3. How to Find the Right Email Marketing Service Provider - CIOcio.com
    news
  4. Writing & Running a MarTech RFP (G2 ebook)images.g2crowd.com
    review
  5. Moosend's Exclusive Partnership with Email Vendor Selectionmoosend.com
    news
  6. Best Iterable Alternatives for 2026maestra.io
    review
  7. Brevo – The Complete Truthwebmarketsupport.com
    review
  8. Reddit r/Emailmarketing threadreddit.com
    review
  9. Security page (not found)emailvendorselection.com
    security
  10. Is Your ESP GDPR compliant?emailvendorselection.com
    official
  11. Email Vendor Selection Releases Email Marketing Buyer's Guidemediapost.com
    news
  12. Email Marketing: Tips for Getting Started - Practical Ecommercepracticalecommerce.com
    news

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