shouldiuse.io

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Should I Use Drip?

drip.com·Analyzed 2 hours ago·Based on 9 sources

Ecommerce CRM (ECRM) with email marketing automation

Depends

Depends

Buy if you run an ecommerce brand that depends on automated email workflows and can absorb the cost.

Solid 4.4/5 ecommerce email automation, but no free tier and users angry over price hikes. Only fits serious ecommerce.

Confidence: Medium

4.4/5

G2 rating

480 reviews

No

Free tier

14-day trial reportedly offered

Ecommerce CRM

Category

Marketed as the first ECRM

4+/5

Aggregate rating

Across review aggregators

Value for money2

Users burned by price increases

Ease of use4

Flexible visual workflow builder

Feature depth4

Full ecommerce CRM plus automation

Pros

  • Flexible visual workflow builder praised by reviewers¹
  • Rated 4.4/5 across 480 verified G2 reviews²
  • Purpose-built ecommerce CRM plus email automation in one
  • Widely covered by major reviewers (Forbes, Capterra)

Cons

  • Past price increase angered customers publicly
  • No free tier; short trial only
  • Large alternatives market suggests buyers churn on price/fit
  • No security page found during review

Gotchas

  • highUsers called a past price increase 'a huge middle finger'; expect costs to rise
  • mediumNo free plan; trial reportedly just 14 days, short for testing automation
  • mediumCrowded alternatives market (Omnisend, Campaign Monitor) — negotiate or compare before committing
  • lowNo security page found on the site; limited security transparency

Best for

  • Direct-to-consumer ecommerce brands
  • Teams running complex email automation
  • Merchants wanting CRM + email in one

Not for

  • Small teams that just send newsletters
  • B2B lead-gen teams (built for ecommerce)
  • Budget-sensitive startups dreading price hikes
  • Anyone requiring a free plan

Companies that use it

  • Liz Kohler Brown

Pricing

Free tier: No

Security

No known public vulnerabilities found in the sources reviewed.

What users say

Reviewers like the visual workflow builder and ecommerce focus, but some users are publicly angry about price increases.

Drip's recent price increase was a huge middle finger to ...
Reddit, r/Entrepreneur

Alternatives

Compare Drip with each alternative.

Full analysis

Based on 10 usable public sources. Many 'Drip' search results were unrelated (dividend DRIPs, DripDropper malware, IV drips, whitewater kayaks) and were excluded.

Sources

  1. review
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  5. review
  6. review
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  9. security

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