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Google Ads vs Full-funnel advertising (Amazon Ads)

Google Ads and Full-funnel advertising (Amazon Ads) both land on Depends.

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Google Ads versus Full-funnel advertising (Amazon Ads)
CompareGoogle AdsFull-funnel advertising (Amazon Ads)
VerdictDependsDepends
Best forBusinesses with search demand and budgetAmazon-centric consumer brands
Who it's not forFirst-timers with no PPC experienceSmall sellers on tight budgets
PrivacyNo CVEs against Google Ads itself in sources reviewed, but account takeovers and a 2025 Google data breach affecting Ads customers were reported.⁶No known public vulnerabilities found in the sources reviewed.15
Support qualityUsers call it 'a black hole'No support evidence in sources
Public sentimentPraise for reach and capability is outweighed by complaints about wasted spend and unreachable support.²Direct user reviews are scarce; public commentary is mostly agency case studies, strategy guides, and a market of third-party tools built to manage the platform.
Biggest gotchaSupport is widely called 'a black hole'; a hijacked MCC reportedly waited days for help³Cost-based charging means spend tracks bids; no flat fee, budgets balloon in Q413

Pick Google Ads when

  • Businesses with search demand and budget
  • Teams with PPC experience or an agency
  • E-commerce sellers chasing purchase intent
  • Nonprofits via Ad Grants free spend

When Google Ads is not a fit

  • First-timers with no PPC experience
  • Tiny budgets . small-business owners debate if it pays off
  • Anyone who can't check campaigns weekly
  • Teams expecting responsive human support

Pick Full-funnel advertising (Amazon Ads) when

  • Amazon-centric consumer brands
  • Mid-market and enterprise ad budgets
  • Sellers outgrowing basic Sponsored Products
  • Brands with agency or AMC support

When Full-funnel advertising (Amazon Ads) is not a fit

  • Small sellers on tight budgets
  • Brands that do not sell on Amazon
  • Solo marketers wanting simple set-and-forget ads
  • Anyone unwilling to fund ongoing optimization tooling

Sources

  1. Google Ads Reviews . G2g2.com
    review
  2. Trustpilot reviews of ads.google.comtrustpilot.com
    review
  3. Google Ads support is a black hole . Redditreddit.com
    review
  4. Are Google ads worth it? . Reddit r/smallbusinessreddit.com
    review
  5. Why do Google Ads often feel like a waste of money? . Quoraquora.com
    review
  6. Google confirms data breach exposed potential Google Ads customers' infobleepingcomputer.com
    security
  7. What to do if your account is compromised . Google Ads Helpsupport.google.com
    official
  8. Understanding costs and payments . Google Ads Helpsupport.google.com
    official
  9. Google Ads Cost Toolbusiness.google.com
    official
  10. Reach Customers Across YouTube & Search . Google Adsbusiness.google.com
    official
  11. Google Ad Grants . Free Google Ads for Nonprofitsgoogle.com
    official
  12. Our Google Ads MCC was taken over 5 days ago . LinkedInlinkedin.com
    news
  13. Full-Funnel Campaigns: One campaign across all ad formatsadvertising.amazon.com
    official
  14. Marketing Mix Models (MMM)advertising.amazon.com
    official
  15. Product security pageadvertising.amazon.com
    security
  16. Wind River Chimes drives 76% new-to-brand with AIadvertising.amazon.com
    official