Aviva
Depends
Confidence: Medium
Aviva is one of the UK's largest insurers (~25.2M customers), not a software tool . reasonable if you're price-shopping standard car, home or health cover.
New check
Comparison
Aviva vs LowestRates.ca
Aviva and LowestRates.ca both land on Depends.
LowestRates.ca
Depends
Confidence: Medium
A free, legitimate starting point for Canadians shopping car insurance, mortgages, or credit cards . if you tolerate broker follow-up and marketing emails.
| Compare | Aviva | LowestRates.ca |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | UK/Canada car and home cover shoppers | Canadians shopping car or home insurance |
| Who it's not for | Anyone expecting painless claims . complaints dominate reviews | Anyone unwilling to receive broker calls and marketing emails |
| Privacy | Patchy historical record: Singapore regulator penalty, 2019 breach notice, 2014 Heartbleed hack . no recent major incident in reviewed sources.⁹ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | Claims and service complaints dominate reviews | Users cite unwanted marketing emails after use |
| Public sentiment | Sentiment is polarized . specialist health-insurance reviews are positive, while claim-handling and service complaints dominate Reddit, Trustpilot and BBB pages.¹ | Reviews are mixed: many Canadians use it for quotes, while Reddit threads flag marketing emails and missing quotes for some drivers. |
| Biggest gotcha | Claims service is the loudest complaint theme across Reddit, Trustpilot and Facebook¹ | Expect marketing emails after use; a Reddit PSA criticized its loan advertising emails |
Pick Aviva when
- UK/Canada car and home cover shoppers
- Price hunters using comparison sites
- Employers buying group health or life
- Businesses needing commercial or cyber cover
When Aviva is not a fit
- Anyone expecting painless claims . complaints dominate reviews
- Privacy-sensitive buyers . regulator fine and past breaches
- People wanting published prices . quotes only
- Small teams shopping for software . this is an insurer, not SaaS
Pick LowestRates.ca when
- Canadians shopping car or home insurance
- Mortgage rate browsers
- New G2 drivers comparing quotes
- Credit card rewards hunters
When LowestRates.ca is not a fit
- Anyone unwilling to receive broker calls and marketing emails
- Niche driver profiles . users report quotes not shown
- Non-Canadians . coverage is Canadian markets only
- Businesses . this is a consumer-only comparison site
Sources
- Trustpilot . Aviva UK customer service reviewstrustpilot.comreview
- Reddit r/CarTalkUK . avoid Aviva warningreddit.comreview
review
- Insureye . Aviva auto insurance reviewsinsureye.comreview
review
review
- Going Private UK . Aviva Health Insurance Review 2026goingprivateuk.co.ukreview
- MyTribe . Aviva Health Insurance Reviewmytribeinsurance.co.ukreview
security
- The Register . Heartbleed BYOD hack pwns Aviva iPhonestheregister.comsecurity
security
- Wikipedia . Aviva plcen.wikipedia.orgofficial
- Aviva plc corporate websiteaviva.comofficial
news
news
- LowestRates.ca homepagelowestrates.caofficial