Avvo
Depends
Confidence: Medium
Solo and small-firm lawyers should claim the free profile . it costs nothing and some attorneys report landing real client leads.
New check
Comparison
Avvo vs Super Lawyers
Avvo and Super Lawyers both land on Depends.
Super Lawyers
Depends
Confidence: Medium
Consumers hiring a lawyer should use it free; it's a peer-reviewed attorney directory.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Solo attorneys building visibility | Litigation and personal-injury firms chasing credibility |
| Who it's not for | Lawyers burned by pay-to-play directories | Small firms not yet selected . you cannot pay to get listed |
| Privacy | 2019 account data breach is documented in breach-notification databases; no public security page found.11 | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No direct evidence in sources | No support evidence in sources |
| Public sentiment | Lawyers are split-to-negative: some land clients, but many complain about price hikes and questionable review trustworthiness.⁵ | Practitioner sentiment on Reddit is mixed, with lawyers questioning how much Super Lawyers recognition actually drives business. |
| Biggest gotcha | Lawyers report pricing rising every six months with little notice⁶ | Pricing is opaque; expect sales negotiation for Premium Profiles, TopSpots, and Spotlights. |
Pick Avvo when
- Solo attorneys building visibility
- Consumers comparing local lawyers
- Firms with lead budget to test
When Avvo is not a fit
- Lawyers burned by pay-to-play directories
- Small firms with no ad budget
- Anyone expecting vetted, trustworthy reviews
- Firms wanting easy profile removal
Pick Super Lawyers when
- Litigation and personal-injury firms chasing credibility
- Consumers vetting attorneys
- Firms already selected for the lists
- Regional visibility building
When Super Lawyers is not a fit
- Small firms not yet selected . you cannot pay to get listed
- Buyers wanting self-serve marketing with published prices
- Teams needing trackable, measurable lead-gen ROI
- Anyone expecting the badge alone to bring clients
Sources
- Avvo.com - Legal. Easier.avvo.comofficial
- Avvo for Lawyers - Pricingavvo.comofficial
official
- Avvo is trash - r/LawFirmreddit.comreview
review
- Trustpilot reviews of www.avvo.comtrustpilot.comreview
- Is Avvo Paid Advertising Worth The Money? Case Studiesjurisdigital.comreview
- How to Remove Yourself from Avvorankings.ionews
- Avvo Data Breach - Have I Been Pwnedhaveibeenpwned.comsecurity
security
- Lawyer Website Avvo Valued at $650 Million - Bloomberg Lawnews.bloomberglaw.comnews
- Avvo - Wikipediaen.wikipedia.orgnews
- Super Lawyers homepagesuperlawyers.comofficial
- The Super Lawyers Selection Processsuperlawyers.comofficial