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Comparison

BigFuture | College Board vs Naviance

BigFuture | College Board and Naviance both land on Depends.

Naviance

Depends
Confidence: Medium

A fit for US districts and large high schools that need SIS-integrated college/career tracking and can absorb quote-only pricing plus admin overhead.

BigFuture | College Board versus Naviance
CompareBigFuture | College BoardNaviance
VerdictDependsDepends
Best forUS high schoolers planning collegeUS public high schools with big counseling caseloads
Who it's not forBusinesses shopping for software . this is a student siteIndividual students or families . schools buy it, not you
PrivacyNo known public vulnerabilities found in the sources reviewed.³Settled a $17.25M student-privacy class action; hosted on AWS per IMS vetting; no Naviance-specific breach disclosed in reviewed sources.10
Support qualityNo support evidence in sourcesG2 snippets discuss support; sentiment unclear
Public sentimentNo independent user reviews surfaced in the sources reviewed; commentary found was privacy advocacy, not user feedback.⁴Counselors value its admissions data and workflow tools, but students and some districts criticize cost, dated UX, and privacy issues.⁶
Biggest gotchaA College Board workshop case study reportedly listed 'Buy Names -> Analyze' and 'Purchase Flow' for student data.⁵Student privacy settlement (claims closed Jul 2026) . scrutinize data-sharing before signing10

Pick BigFuture | College Board when

  • US high schoolers planning college
  • PSAT/SAT takers wanting the companion app
  • Families comparing college costs and aid

When BigFuture | College Board is not a fit

  • Businesses shopping for software . this is a student site
  • Privacy-strict families wary of student-data monetization
  • International students; the app is US-only
  • Anyone wanting verified user reviews before committing

Pick Naviance when

  • US public high schools with big counseling caseloads
  • Districts already on PowerSchool SIS
  • College-application-focused counseling offices

When Naviance is not a fit

  • Individual students or families . schools buy it, not you
  • Small schools without admin budget or counseling staff
  • Buyers wanting transparent, published pricing
  • Districts prioritizing modern UX or spotless privacy record

Sources

  1. Home - BigFuture | College Boardbigfuture.collegeboard.org
    official
  2. official
  3. BigFuture Security pagebigfuture.collegeboard.org
    security
  4. news
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  16. security