Cision
Depends
Confidence: Medium
Buy if you're a large comms or PR team that wants media database, monitoring, and newswire under one contract.
New check
Comparison
Cision lands on Depends, and JournoFinder lands on Worth it.
Buy if you're a large comms or PR team that wants media database, monitoring, and newswire under one contract.
Buy if you're a solo PR consultant, freelancer, or small agency wanting a cheap, accurate journalist database with request alerts.
| Compare | ||
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | Enterprise comms teams | Solo PR consultants |
| Who it's not for | Solo founders doing occasional outreach | Enterprise comms teams . Cision/Muck Rack territory |
| Privacy | No known public vulnerabilities found in the sources reviewed.10 | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No usable evidence in sources | Human support praised, but only via own-site testimonials |
| Public sentiment | Users credit Cision with depth and monitoring strength but repeatedly gripe about price, opaque quoting, and contact data quality.¹ | Reddit PR communities consistently praise JournoFinder as an affordable, accurate alternative to Prowly and Cision, though independent review volume is tiny. |
| Biggest gotcha | Reported ~$7,000 starting cost; custom quotes hide the real total⁶ | Run out of monthly allowance and research reportedly waits until the next reset |